John Frieda Go Blonder Lightening Shampoo for Blonde Hair, 8.3 fl oz
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John Frieda Go Blonder Lightening Shampoo for Blonde Hair, 8.3 fl oz

  • Gently brightens blonde hair while enhancing shine for a natural, sun-kissed look with continued use
  • Go 2 shades lighter when using the full Go Blonder Collection, as part of a complete routine to maintain brighter, more radiant blonde hair
  • Infused with a Citrus Botanical Blend to nourish and add shine; formulated without sulfates, ammonia, parabens, or silicones for gentle, everyday use
  • Safe for natural, color-treated, and highlighted blonde hair; use regularly to maintain brighter, lighter blonde between colorings
  • Cruelty-free and vegan-friendly formula made with 50% recycled material for more conscious blonde hair care
  • AMAZON VENDOR CENTRAL ITEM STATUSActive
    AMAZON ASINB0G1VL4XLT
    AMAZON PDPhttps://www.amazon.com/dp/B0G1VL4XLT
    AMAZON FLYWHEEL PRIORITYYes
  • UPC/EAN717226300134
    BRANDJohn Frieda
    SUB BRANDGo Blonder
    PRODUCT SUBCATEGORYShampoo
    INGREDIENTSWater/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Sodium Chloride, Glyceryl Oleate, Hydrogenated Vegetable Oil, Sorbitan Caprylate, Dicaprylyl Ether, Decyl Glucoside, Lactic Acid, Guar Hydroxypropyltrimonium Chloride, Panthenol, Tetrasodium Glutamate Diacetate, Citrus Limon (Lemon) Peel Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Yellow 10
    DIRECTIONSGently massage into wet hair, lather and rinse well. Follow with Go Blonder Lightening Conditioner.
  • AMAZON BULLETS
    • Gently brightens blonde hair while enhancing shine for a natural, sun-kissed look with continued use
    • Go 2 shades lighter when using the full Go Blonder Collection, as part of a complete routine to maintain brighter, more radiant blonde hair
    • Infused with a Citrus Botanical Blend to nourish and add shine; formulated without sulfates, ammonia, parabens, or silicones for gentle, everyday use
    • Safe for natural, color-treated, and highlighted blonde hair; use regularly to maintain brighter, lighter blonde between colorings
    • Cruelty-free and vegan-friendly formula made with 50% recycled material for more conscious blonde hair care
    MASTER BULLETS
    • LIGHTENS HAIR UP TO TWO SHADES - Enhance your shine and give your blonde hair a sunkissed look with this hair lightening shampoo
    • WORKS ON ALL BLONDE SHADES - Our Go Blonder Lightening Shampoo is safe to use on any shade of natural, color-treated or highlighted blonde hair
    • REFRESH, NOURISH & PROTECT - This blonde hair lightening shampoo is made with a citrus botanical blend, resulting in nourished, soft, smooth strands as it brightens, year round
    • GO BLONDER WITHOUT DAMAGE - Free of Ammonia, peroxide, and non-color depositing, making it safe for daily use on natural and color-treated hair as well as highlights and lowlights–without the damage of permanent hair color
    • NATURAL LOOKING RESULTS - Get the most blonde for your buck when you use this lightening shampoo alongside John Frieda Go Blonder Lightening Conditioner and Lightening Spray
    AMAZON ITEM DESCRIPTIONJohn Frieda Go Blonder Blonde Brightening Shampoo gently cleanses while enhancing brightness and shine for natural-looking blonde hair. Designed for daily use, it helps maintain a lighter, sun-kissed look between salon visits. How It Works: Infused with a Citrus Botanical Blend, this lightweight formula brightens blonde hair with each wash while leaving it soft, smooth, and radiant. With continued use, it supports gradual lightening and tone enhancement. Best For: Natural, color-treated, and highlighted blonde hair looking to maintain brightness and shine. Not recommended for white, platinum, or ultra-cool blonde tones. Complete Your Routine: Pair with Go Blonder Conditioner and Lightening Spray for optimal results. Formulated without sulfates, ammonia, parabens, or silicones. Cruelty-free, vegan-friendly, and made with 50% recycled material.
    MASTER ITEM DESCRIPTIONJohn Frieda Go Blonder Lightening Shampoo brightens your blonde hair up to two shades while gently cleansing. Formulated with a citrus botanical blend, this blonde shampoo makes your hair soft, smooth and shiny by delivering nourishment as it lightens. This hair lightening shampoo is ammonia free, peroxide free and non-color depositing, making it safe to use on any shade of natural, color-treated or highlighted blonde hair–without the damage of permanent hair color. Get the most natural-looking lightening when you use this blonde shampoo with John Frieda Go Blonder Lightening Conditioner and Lightening Spray. Just begin by applying John Frieda Go Blonder Lightening Shampoo to your wet hair. Gently massage and work into a rich lathe and rinse. Follow with Go Blonder Conditioner. Massage throughout hair, from root to tip, then rinse thoroughly. Towel dry. Style as usual. This lightening shampoo is designed to achieve optimal lightening when you use it with Go Blonder Controlled Lightening Spray. The container of this blonde shampoo is made from 50% post consumer recycled material. It’s a vegan formula and it’s silicone-free and cruelty free– free from animal-derived ingredients. John Frieda has been transforming hair since 1988. Lighten, nourish and protect your blonde with John Frieda Go Blonder Lightening Shampoo.
    AMAZON KEYWORD SEARCH TERMSblonde brightening shampoo shampoo for blonde hair gradual lightening shampoo blonde enhancing shampoo blonde toning shampoo sulfate free shampoo blonde hair shampoo color treated hair shampoo highlight enhancing shampoo natural blonde shampoo ammonia free shampoo
  • FORMCream
    HAIR CARE PURPOSE
    • Lightening
    • Cleansing
    • Color Enhancing
    BEAUTY PURPOSE
    • Brightening
    • Shine Enhancing
    • Nourishing
    • Softening
    • Smoothing
    • Cleansing
    RECOMMENDED HAIR TYPE
    • All Hair Types
    • Color Treated Blonde
    • Natural Blonde
    • Highlighted Hair
    HEALTH AND BEAUTY FEATURESCruelty Free
    HEALTH FACTS
    • Vegan
    • Paraben-free
    • Silicone-Free
    • Phthalate-free
    • Ammonia-Free
    • Peroxide Free
    SUSTAINABILITY
    • Not Tested on Animals
    • Cruelty Free
    • Recycled Material
    • Partially Made From Recycled Materials
    RECOMMENDED USESDaily
    INGREDIENT CLAIMS
    • Plant-Based
    • Vegan
    PRIMARY SCENTS
    • Bergamot
    • Lemon
    • Grapefruit
    • Raspberry
    • Rose
    • Sandalwood
    SCENT PROFILECitrus