| Brand Short Description | 1800® The Ultimate Margarita is a premium ready-to-serve margarita inspired by the classic cocktail, delivering bright citrus flavor and a smooth tequila finish. From the world’s most awarded tequila family, it’s crafted for easy entertaining—just pour over ice and enjoy a margarita with a taste worth sharing. |
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| Brand Long Description | 1800® The Ultimate Margarita® is a premium ready-to-serve cocktail inspired by the classic margarita, delivering vibrant citrus flavor balanced with smooth tequila character. From the world’s most awarded tequila family, it brings trusted tequila heritage to a convenient cocktail format. The ultimate balance of simplicity and sophistication for enjoying a margarita at home—just pour over ice and enjoy a margarita with a taste worth sharing. |
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| Variant Short Description | 1800 The Ultimate Margarita® Black Cherry blends premium tequila with the flavor of fresh fruit and lime. Ready-to-serve, just pour over ice and enjoy! |
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| Variant Long Description | 1800 The Ultimate Margarita® Black Cherry is created with premium tequila perfectly blended with the flavor of fresh fruit plus extract of lime for a refreshing, crisp bite and tangy finish. Its complex flavor profile boasts macerated berries contrasted by overripe plums and orchard fruit. Sweet orange peel and vanilla persist throughout, fading into lightly smoky tequila and citrus. The ultimate balance of simplicity and sophistication for a margarita at home - Just pour over ice and enjoy! |
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| Mandatory Legal Language | Margarita with Tequila, Triple Sec Liqueur, Natural Flavors and Certified Colors. 9.95% Alc./Vol. (19.9 proof). Trademarks owned by JC Master Distribution Limited. ©2026 Proximo, 1800tequila.com. Please drink responsibly. |
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| Tasting Notes | - Color: Dark berry
- Aroma: Sweet pink berry with a background of almond, rose and light spice tones
- Flavor: Macerated berries contrasted by overripe plums and orchard fruit. Sweet orange peel and vanilla persist throughout.
- Finish: Lightly smoky tequila and citrus.
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| Feature Bullet 1 | Quality ready-to-serve margaritas made with premium tequila |
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| Feature Bullet 2 | Perfect Serve: Delicious on the rocks or blended with ice. Chill, pour, enjoy. |
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| Feature Bullet 3 | Macerated berry taste boosted by ripe plums & orchard fruit. Sweet orange peel, vanilla throughout |
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| Feature Bullet 4 | Made with smooth double-distilled premium tequila |
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| Feature Bullet 5 | Packaging features beautifully illustrated fresh fruit representing the quality that lies within |
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| B2B Brand Description | Crafted with best-selling 100% agave, super-premium tequila following the original formula created in the year 1800 |
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| B2B Variant Description | 1800 is the #1 super-premium RTS brand. Black Cherry is premium tequila, fresh fruit flavor & lime |
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| B2C Brand Description | Made with premium tequila, triple sec, natural flavors. Ready-to serve, quality margaritas |
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| B2C Variant Description | Made with premium tequila, triple sec, natural fruit flavors of broad appeal. Ready-to serve anytime |
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| Brand Statement/Slogan | Premium 1800 The Ultimate Margarita: serve chilled or on ice |
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| Brand Tasting Note Statement | 1800 The Ultimate Margarita: ready-to-serve, refreshing |
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| Brand Origin Statement | 100% agave tequila made with original formula from year 1800 |
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| Brand Award Statement | Most-awarded family of Tequilas: Platinum & Gold medals won |
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| Keywords | Margarita, cherry, premium, tequila, fresh, fruit, spring, summer, favorite, 1800, lime, cocktail, tasty |
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| Insights Bullet 1 | 1800® The Ultimate Margarita is the #1 Super Premium Ready To Serve Brand |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | 1800® TUM's core Margarita is the category's #6 brand variant. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | 1800 TUM Passion Fruit is +57% vs. YA. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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