| Brand Short Description | 1800® The Ultimate Margarita is a premium ready-to-serve margarita inspired by the classic cocktail, delivering bright citrus flavor and a smooth tequila finish. From the world’s most awarded tequila family, it’s crafted for easy entertaining—just pour over ice and enjoy a margarita with a taste worth sharing. |
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| Brand Long Description | 1800® The Ultimate Margarita® is a premium ready-to-serve cocktail inspired by the classic margarita, delivering vibrant citrus flavor balanced with smooth tequila character. From the world’s most awarded tequila family, it brings trusted tequila heritage to a convenient cocktail format. The ultimate balance of simplicity and sophistication for enjoying a margarita at home—just pour over ice and enjoy a margarita with a taste worth sharing. |
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| Variant Short Description | 1800 The Ultimate Margarita® Original is made with premium tequila and the extract of lime.
Ready-to-serve, just pour over ice and enjoy! |
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| Variant Long Description | 1800 The Ultimate Margarita® Original is created with premium tequila perfectly blended with the extract of lime for a refreshingly crisp cocktail. Bright, tart lime upfront builds complexity with aged tequila and lemonade. It finishes with juicy clementines and lime peel. The ultimate balance of simplicity and sophistication for a margarita at home - Just pour over ice and enjoy! |
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| Mandatory Legal Language | Margarita with Tequila, Triple Sec Liqueur, Natural Flavors and Certified Colors. 9.95% Alc./Vol. (19.9 proof). Trademarks owned by JC Master Distribution Limited. ©2026 Proximo, 1800tequila.com. Please drink responsibly. |
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| Tasting Notes | - Color: Juicy lime
- Aroma: Predominantly fresh-squeezed lime with background lemon zest and sweet orange.
- Flavor: Bright, tart lime upfront builds complexity with aged tequila, lemonade
- Finish: Juicy clementine and lime peel.
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| Feature Bullet 1 | Quality ready-to-serve margaritas made with premium tequila |
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| Feature Bullet 2 | Perfect Serve: Delicious on the rocks or blended with ice. Chill, pour, enjoy. |
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| Feature Bullet 3 | Aroma & Flavor: Zesty on the nose; flavors of tart lime, aged tequila & lemonade |
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| Feature Bullet 4 | Made with smooth double-distilled premium tequila |
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| Feature Bullet 5 | Packaging features beautifully illustrated fresh fruit representing the quality that lies within |
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| B2B Brand Description | 1800 The Ultimate Margarita is the #1 super-premium ready-to-serve brand: perfect for any occasion |
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| B2B Variant Description | Crafted with premium tequila, triple sec & natural flavors. Ready-to-serve: chill, pour & enjoy |
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| B2C Brand Description | Made with premium tequila, triple sec & natural flavors. Ready-to serve margaritas for any occasion |
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| B2C Variant Description | Ready-to-serve margarita with premium tequila, a bright, tart lime flavor & juicy clementine finish |
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| Brand Statement/Slogan | Premium 1800 The Ultimate Margarita: serve chilled or on ice |
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| Brand Tasting Note Statement | 1800 The Ultimate Margarita: ready-to-serve, refreshing |
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| Brand Origin Statement | Made with premium tequila using a formula from the year 1800 |
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| Brand Award Statement | Most-awarded family of Tequilas: Platinum & Gold medals won |
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| Keywords | premium, tequila, Mexico, margarita, taste, music, agave, ready, chill, summer, juicy, lemon, zest, orange, citrus, lemonade, complex, cocktail, crisp, clementine, aged, ice, blend |
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| Insights Bullet 1 | 1800® The Ultimate Margarita is the #1 Super Premium Ready To Serve Brand |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | 1800® TUM's core Margarita is the category's #6 brand variant. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | 1800 TUM Passion Fruit is +57% vs. YA. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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