| Brand Short Description | 1800® The Ultimate Margarita is a premium ready-to-serve margarita inspired by the classic cocktail, delivering bright citrus flavor and a smooth tequila finish. From the world’s most awarded tequila family, it’s crafted for easy entertaining—just pour over ice and enjoy a margarita with a taste worth sharing. |
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| Brand Long Description | 1800® The Ultimate Margarita® is a premium ready-to-serve cocktail inspired by the classic margarita, delivering vibrant citrus flavor balanced with smooth tequila character. From the world’s most awarded tequila family, it brings trusted tequila heritage to a convenient cocktail format. The ultimate balance of simplicity and sophistication for enjoying a margarita at home—just pour over ice and enjoy a margarita with a taste worth sharing. |
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| Variant Short Description | 1800 The Ultimate Margarita® Raspberry blends premium tequila with the flavor of fresh fruit and lime.
Ready-to-serve, just pour over ice and enjoy! |
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| Variant Long Description | 1800 The Ultimate Margarita® Raspberry is created with premium tequila perfectly blended with flavors of fresh raspberries and the extract of lime. The flavor is of dark red berry with wine tones blended into mellow tequila and mixed citrus zest. The ultimate balance of simplicity and sophistication for a margarita at home - Just pour over ice and enjoy! |
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| Mandatory Legal Language | Margarita with Tequila, Triple Sec Liqueur, Natural Flavors and Certified Colors. 9.95% Alc./Vol. (19.9 proof). Trademarks owned by JC Master Distribution Limited. ©2026 Proximo, 1800tequila.com. Please drink responsibly. |
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| Tasting Notes | - Color: Bright berry red
- Aroma: Macerated sweet raspberry, back-notes of red currant and cherry.
- Flavor: Dark red berry with wine tones blends into mellow tequila and mixed citrus zest.
- Finish: Tequila and mixed citrus
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| Feature Bullet 1 | Quality ready-to-serve margaritas made with premium tequila |
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| Feature Bullet 2 | Perfect Serve: Delicious on the rocks or blended with ice. Chill, pour, enjoy. |
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| Feature Bullet 3 | Flavor: Dark berry & wine tones flow to mellow tequila & citrus zest. Tequila, mixed citrus finish |
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| Feature Bullet 4 | Made with smooth double-distilled premium tequila |
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| Feature Bullet 5 | Packaging features beautifully illustrated fresh fruit representing the quality that lies within |
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| B2B Brand Description | Crafted with best-selling 100% agave, super-premium tequila following the original formula created in the year 1800 |
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| B2B Variant Description | 1800 has the #1 super premium RTS brand. Raspberry Margarita has dark red berry with wine tones |
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| B2C Brand Description | Made with premium tequila, triple sec, natural flavors. Ready-to serve, quality margaritas |
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| B2C Variant Description | Made with premium tequila, triple sec, natural fruit flavors of broad appeal. Ready-to serve anytime |
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| Brand Statement/Slogan | Premium 1800 The Ultimate Margarita: serve chilled or on ice |
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| Brand Tasting Note Statement | 1800 The Ultimate Margarita: ready-to-serve, refreshing |
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| Brand Origin Statement | 100% agave tequila made with original formula from year 1800 |
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| Brand Award Statement | Most-awarded family of Tequilas: Platinum & Gold medals won |
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| Keywords | premium, tequila, Mexico, margarita, taste, music, agave, ready, chill, summer, ice, blend, bright, berry, red, sweet, raspberry, mellow, citrus, zest |
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| Insights Bullet 1 | 1800® The Ultimate Margarita is the #1 Super Premium Ready To Serve Brand |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | 1800® TUM's core Margarita is the category's #6 brand variant. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | 1800 TUM Passion Fruit is +57% vs. YA. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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