| Brand Short Description | 100% agave tequila. Double-distilled 1800® is the best-selling super-premium tequila in the US. |
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| Brand Long Description | Best-selling 100% agave, super-premium tequila, 1800® follows the original formula created in the year 1800. The 1800® brand boasts Blanco, Coconut, Reposado, Añejo, Milenio, Guachimonton, Cristalino and High-Proof varieties. This range allows tequila novices and connoisseurs to experience the double-distilled cleanness of blanco and nuanced aged tequilas.
• Made from blue agave handpicked in Jalisco, Mexico’s highlands.
• 1800's bottles, reminiscent of ancient Mayan stone pyramids, are iconic. |
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| Variant Short Description | 1800 The Ultimate Margarita® Passion Fruit blends premium tequila with the flavor of fresh fruit and lime.
Ready-to-serve, just pour over ice and enjoy! |
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| Variant Long Description | 1800 The Ultimate Margarita® Passion Fruit is created with premium tequila perfectly blended with the flavors of fresh passion fruit, and the extract of lime. An exotic twist on a classic margarita, Passion Fruit brings bright citrus and tart floral flavors to the palate that fade into buttery mango and vanilla. It finishes with hints of orange, agave, and light oak. The ultimate balance of simplicity and sophistication for a margarita at home - Just pour over ice and enjoy! |
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| Mandatory Legal Language | Margarita with Tequila, Triple Sec Liqueur, Natural Flavors and Certified Colors. 9.95% Alc./Vol. (19.9 proof). Trademarks owned by JC Master Distribution Limited. ©2026 Proximo, 1800tequila.com. Please drink responsibly. |
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| Tasting Notes | - Color: Light golden nectar.
- Aroma: Creamy passionfruit on a background of tropical mango, papaya, and honey.
- Flavor: Bright citrus and tart florals fading into buttery mango and vanilla.
- Finish: Orange and agave; lightly oaky
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| Feature Bullet 1 | Quality ready-to-serve margaritas made with premium tequila |
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| Feature Bullet 2 | Perfect Serve: Delicious on the rocks or blended with ice. Chill, pour, enjoy. |
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| Feature Bullet 3 | Flavor: Bright citrus & tart florals fading into buttery mango & vanilla. Orange, agave finish |
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| Feature Bullet 4 | Made with smooth double-distilled premium tequila |
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| Feature Bullet 5 | Packaging features beautifully illustrated fresh fruit representing the quality that lies within |
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| B2B Brand Description | Crafted with best-selling 100% agave, super-premium tequila following the original formula created in the year 1800 |
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| B2B Variant Description | 1800 has the #1 super premium RTS brand. Passion Fruit was 2022 flavor of the year |
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| B2C Brand Description | Made with premium tequila, triple sec, natural flavors. Ready-to serve, quality margaritas |
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| B2C Variant Description | Made with premium tequila, triple sec, natural fruit flavors of broad appeal. Ready-to serve anytime |
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| Brand Statement/Slogan | Premium 1800 The Ultimate Margarita: serve chilled or on ice |
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| Brand Tasting Note Statement | 1800 The Ultimate Margarita: ready-to-serve, refreshing |
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| Brand Origin Statement | 100% agave tequila made with original formula from year 1800 |
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| Brand Award Statement | Most-awarded family of Tequilas: Platinum & Gold medals won |
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| Keywords | passion, fruit, margarita, tequila, 1800, cocktail, spring, party, fresh, citrus, mango, buttery, orange, vanilla, lime |
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| Insights Bullet 1 | 1800® The Ultimate Margarita is the #1 Super Premium Ready To Serve Brand |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | 1800® TUM's core Margarita is the category's #6 brand variant. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | 1800 TUM Passion Fruit is +57% vs. YA. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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