| Brand Short Description | 1800® The Ultimate Margarita is a premium ready-to-serve margarita inspired by the classic cocktail, delivering bright citrus flavor and a smooth tequila finish. From the world’s most awarded tequila family, it’s crafted for easy entertaining—just pour over ice and enjoy a margarita with a taste worth sharing. |
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| Brand Long Description | 1800® The Ultimate Margarita® is a premium ready-to-serve cocktail inspired by the classic margarita, delivering vibrant citrus flavor balanced with smooth tequila character. From the world’s most awarded tequila family, it brings trusted tequila heritage to a convenient cocktail format. The ultimate balance of simplicity and sophistication for enjoying a margarita at home—just pour over ice and enjoy a margarita with a taste worth sharing. |
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| Variant Short Description | 1800 The Ultimate Margarita® Strawberry blends premium tequila with the flavor of fresh fruit and lime.
Ready-to-serve, just pour over ice and enjoy! |
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| Variant Long Description | 1800 The Ultimate Margarita® Strawberry is created with premium tequila perfectly blended with the flavors of sweet red strawberry, backnotes of red currants and fresh lime. The ultimate balance of simplicity and sophistication for a margarita at home - Just pour over ice and enjoy! |
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| Mandatory Legal Language | Margarita with Tequila, Triple Sec Liqueur, Natural Flavors and Certified Colors. 9.95% Alc./Vol. (19.9 proof). Trademarks owned by JC Master Distribution Limited. ©2026 Proximo, 1800tequila.com. Please drink responsibly. |
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| Tasting Notes | - Color: Bright red
- Aroma: Sweet red strawberry, back-notes of red currants and fresh lime
- Flavor: Red berry upfront mellows and fades to wine and mixed citrus. Juicy orange and tequila throughout.
- Finish: Wine and mixed citrus
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| Feature Bullet 1 | Quality ready-to-serve margaritas made with premium tequila |
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| Feature Bullet 2 | Perfect Serve: Delicious on the rocks or blended with ice. Chill, pour, enjoy. |
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| Feature Bullet 3 | Flavor: Red berry upfront mellows & fades to wine & mixed citrus. Juicy orange & tequila throughout |
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| Feature Bullet 4 | Made with smooth double-distilled premium tequila |
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| Feature Bullet 5 | Packaging features beautifully illustrated fresh fruit representing the quality that lies within |
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| B2B Brand Description | Crafted with best-selling 100% agave, super-premium tequila following the original formula created in the year 1800 |
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| B2B Variant Description | 1800 is the #1 super premium RTS brand. Strawberry has juicy red berry, wine & mixed citrus flavors |
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| B2C Brand Description | Made with premium tequila, triple sec, natural flavors. Ready-to serve, quality margaritas |
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| B2C Variant Description | Made with premium tequila, triple sec, natural fruit flavors of broad appeal. Ready-to serve anytime |
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| Brand Statement/Slogan | Premium 1800 The Ultimate Margarita: serve chilled or on ice |
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| Brand Tasting Note Statement | 1800 The Ultimate Margarita: ready-to-serve, refreshing |
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| Brand Origin Statement | 100% agave tequila made with original formula from year 1800 |
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| Brand Award Statement | Most-awarded family of Tequilas: Platinum & Gold medals won |
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| Keywords | margarita, strawberry, 1800, sweet, juicy, lime, citrus, cocktail, spring, summer, tang, flavor, refreshing, chill, |
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| Insights Bullet 1 | 1800® The Ultimate Margarita is the #1 Super Premium Ready To Serve Brand |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | 1800® TUM's core Margarita is the category's #6 brand variant. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | 1800 TUM Passion Fruit is +57% vs. YA. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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