| Brand Short Description | Taste Ireland’s most classic whiskey from the world's oldest licensed whiskey distillery |
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| Brand Long Description | Bushmills® Blended and Single Malt whiskeys are steeped in 400-year-old tradition. Bushmills® exclusively triple-distills single malt whiskey before entering a prolific barrel-aging and finishing program in Ireland. Bushmills® offers Original and Black Bush® whiskeys, which are high single malt, blended whiskeys with unique character. Its 100% single malt whiskeys are aged 10, 16, 21 years and older for unmatched aroma, complexity and smoothness. |
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| Variant Short Description | Bushmills® Red Bush® is aged exclusively in former Bourbon barrels, the whiskey is exceptionally smooth with bold bourbon flavors. |
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| Variant Long Description | An Irish whiskey for a bourbon drinker, Red Bush is unique because of its aging in former bourbon barrels sourced from the Kelvin Cooperage in Kentucky. It creates an extremely smooth whiskey of bold and complex flavors with hints of butterscotch, toffee, spiced pear and rich vanilla. (40% ABV – 80 proof) |
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| Mandatory Legal Language | Bushmills® Blended Irish Whiskey. 40% Alc./Vol. (80 proof). Trademarks owned by “Old Bushmills” Distillery Company Limited. ©2026 Proximo, Bushmills.com. Please drink responsibly. |
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| Tasting Notes | - Color: Pale gold
- Aroma: Full and rich, with notes of vanilla, orange peel, and caramel
- Flavor: Bold and complex, with hints of butterscotch, toffee, spiced pear and rich vanilla
- Finish: Smooth and approachable
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| Feature Bullet 1 | Blend of malt & grain whiskeys matured for at least three years in bourbon casks. |
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| Feature Bullet 2 | Perfect Serve: Neat or on the rocks. The perfect summertime whiskey over two ice cubes. |
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| Feature Bullet 3 | Bold & complex, hints of butterscotch, toffee, spiced pear & vanilla. Smooth, approachable finish |
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| Feature Bullet 4 | Exclusively triple-distilled blended whiskey steeped in 400-year-old tradition. |
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| Feature Bullet 5 | Aged exclusively in former Bourbon barrels: exceptionally smooth whiskey with bold bourbon flavors |
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| B2B Brand Description | Classic Irish Whiskey of unmatched smoothness from the world’s oldest licensed whiskey distillery |
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| B2B Variant Description | Blend of triple-distilled malt whiskey with lighter Irish grain whiskey, aged in bourbon barrels |
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| B2C Brand Description | 400-year legacy of crafting exceptionally smooth premium Irish whiskeys of unique character & taste |
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| B2C Variant Description | Smooth whiskey of bold, complex flavors & hints of butterscotch, toffee, spiced pear & rich vanilla |
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| Brand Statement/Slogan | Ireland's most classic blended & single malt whiskeys |
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| Brand Tasting Note Statement | Taste Ireland's most classic blended & single malt whiskeys |
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| Brand Origin Statement | 400-year legacy of distilling & aging premium Irish whiskey |
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| Brand Award Statement | Award-winning: Platinum & Gold medals in many competitions |
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| Keywords | blended, Irish, whiskey, gold, winter, spring, fall, sweet, butterscotch, toffee, anytime, party, St Patrick's day |
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| Insights Bullet 1 | Bushmills® Red Bush is one of the top 15 sellers in Irish whiskey's $20-$30 tier. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Irish whiskey sales have grown by nearly 40% (CAGR: 6.5%) over the past 5 years. |
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| Insights Bullet 2 Source | IWSR |
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| Insights Bullet 3 Source | IWSR |
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