| Brand Short Description | Taste Ireland’s most classic whiskey from the world's oldest licensed whiskey distillery |
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| Brand Long Description | Bushmills® Blended and Single Malt whiskeys are steeped in 400-year-old tradition. Bushmills® exclusively triple-distills single malt whiskey before entering a prolific barrel-aging and finishing program in Ireland. Bushmills® offers Original and Black Bush® whiskeys, which are high single malt, blended whiskeys with unique character. Its 100% single malt whiskeys are aged 10, 16, 21 years and older for unmatched aroma, complexity and smoothness. |
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| Variant Short Description | Bushmills Peaky Blinders Prohibition Recipe Whiskey was carefully overseen by Master Distiller Colum Egan to create something special: a whiskey that is true to the era – a taste of Prohibition. |
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| Variant Long Description | Bushmills Peaky Blinders Prohibition Recipe Whiskey was carefully overseen by Master Distiller Colum Egan to create something special: a whiskey that is true to the era – a taste of Prohibition. Yet it also overachieves in complexity and intensity, a true testament to the Peaky Blinders way of life. You too can drink like Tommy Shelby. Bushmills Prohibition Recipe Irish Whiskey, by order of the Shelby Company Limited. |
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| Mandatory Legal Language | Bushmills® Blended Irish Whiskey. 46% Alc./Vol. (92 proof). Trademarks owned by “Old Bushmills” Distillery Company Limited. ©2026 Proximo, Bushmills.com. Please drink responsibly. |
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| Tasting Notes | - Color: Pale Gold
- Aroma: a dense bouquet of barley, fresh oats, honeycomb, dried fruits, and baking spices
- Flavor: It presents robust flavors of rye bread, orange marmalade, almonds, and cinnamon.
- Finish: Long and full with zesty citrus oils and vanilla bean.
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| Feature Bullet 1 | A taste of Prohibition & the Peaky Blinders way of life that overachieves in complexity & intensity |
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| Feature Bullet 2 | We recommend serving Bushmills® in Prohibition-era cocktails, like the Shelby Sour |
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| Feature Bullet 3 | The palate is big & bold, bursting with flavors of rye bread, orange marmalade, almonds & cinnamon |
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| Feature Bullet 4 | 92 Proof and non-chill filtered, this is whiskey as it would have been made 100 years ago |
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| Feature Bullet 5 | Blend of whiskeys aged 3, 4 & 5 years in bourbon barrels yields bold bourbon taste + smoothness |
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| B2B Brand Description | Classic Irish Whiskey of unmatched smoothness from the world’s oldest licensed whiskey distillery |
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| B2B Variant Description | Peaky Blinders Prohibition Recipe Whiskey overseen by Master Distiller Colum Egan is true to the era |
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| B2C Brand Description | 400-year legacy of crafting exceptionally smooth premium Irish whiskeys of unique character & taste |
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| B2C Variant Description | Drink like Tommy Shelby: Bushmills Prohibition Recipe Irish Whiskey, by order of Shelby Company Ltd. |
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| Brand Statement/Slogan | Ireland's most classic blended & single malt whiskeys |
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| Brand Tasting Note Statement | Taste Ireland's most classic blended & single malt whiskeys |
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| Brand Origin Statement | 400-year legacy of distilling & aging premium Irish whiskey |
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| Brand Award Statement | Multiple Award-winning: Platinum & Gold medals won |
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| Keywords | Bushmills, Irish whiskey, whiskey, peaky blinders, prohibition recipe, prohibition, prohibition blend, Shelby family, tommy shelby, Shelby company limited, bourbon barrel, non-chill filtered, Netflix, limited edition |
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