| Brand Short Description | Taste Ireland’s most classic whiskey from the world's oldest licensed whiskey distillery |
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| Brand Long Description | Bushmills® Blended and Single Malt whiskeys are steeped in 400-year-old tradition. Bushmills® exclusively triple-distills single malt whiskey before entering a prolific barrel-aging and finishing program in Ireland. Bushmills® offers Original and Black Bush® whiskeys, which are high single malt, blended whiskeys with unique character. Its 100% single malt whiskeys are aged 10, 16, 21 years and older for unmatched aroma, complexity and smoothness. |
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| Variant Short Description | Bushmills® Private Reserve Bordeaux Cask is a rare single malt that has been aged for a minimum of 10 years, completing its primary maturation in bourbon and oloroso sherry casks & finishing its secondary maturation in Bordeaux casks. |
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| Variant Long Description | The Bushmills Private Reserve whiskeys are a testament to the greatest reserves of rare aged Irish single malt, which the Bushmills distillery maintains. These vintage, non-chill filtered releases of small batch single malts are hand selected from unique cask finishes, offering whiskey enthusiasts unrivalled access to bespoke Bushmills expressions with flavor profiles distinct from its core range. This 10 Year Old single malt is first matured in carefully selected bourbon barrels and oloroso sherry casks for a total of 6 years before finishing for a minimum of 4 years in first fill Pomerol Bordeaux casks. While the bourbon casks impart rich hints of vanilla and oak, the sherry casks infuse the whiskey with notes of dried fruits and spice, and the Bordeaux casks add subtle notes of currants, resulting in a whiskey of intense character. |
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| Mandatory Legal Language | Bushmills® Irish Whiskey. 40% Alc./Vol. (80 proof). Trademarks owned by “Old Bushmills” Distillery Company Limited. ©2026 Proximo, Jersey City, NJ. Please drink responsibly. |
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| Tasting Notes | - Color: Deep Copper
- Aroma: Roast wood intermingled with rd currants and raspberries
- Flavor: This exquisite single malt is matured in bourbon and sherry casks for 6 years before being then aged in 1st Fill Pomerol Red Wine casks. Mellow and well-rounded with crisp green apple, lemon and vanilla at first followed by a hint of nutmet and ginger
- Finish: A long dry finish with lemon peel and glowing spiciness
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| Feature Bullet 1 | Single Malt Whiskey: crafted with 100% malted barley and triple-distilled. |
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| Feature Bullet 2 | Perfect Serve: Savor this rare whiskey Neat |
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| Feature Bullet 3 | Mellow, well-rounded with crisp green apple, lemon & vanilla, followed by hints of nutmeg & ginger |
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| Feature Bullet 4 | Reserve whiskeys: a testament to the wealth of rare aged Irish single malt that Bushmills maintains |
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| Feature Bullet 5 | Rare single malt aged 10 years in bourbon & Oloroso sherry casks; finished in Bordeaux casks |
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| B2B Brand Description | Classic Irish Whiskey of unmatched smoothness from the world’s oldest licensed whiskey distillery |
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| B2B Variant Description | Rare single malt aged 10 years in bourbon & Oloroso sherry casks; finished in Bordeaux casks |
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| B2C Brand Description | 400-year legacy of crafting exceptionally smooth premium Irish whiskeys of unique character & taste |
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| B2C Variant Description | Rare single malt aged 10 years in bourbon & Oloroso sherry casks; finished in Bordeaux casks |
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| Brand Statement/Slogan | Ireland’s classic whiskeys made by 400-years of expertise |
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| Brand Tasting Note Statement | Taste Ireland's most classic blended & single malt whiskeys |
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| Brand Origin Statement | 400-year legacy of distilling & aging premium Irish whiskey |
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| Brand Award Statement | Award-winning: Platinum & Gold medals in many competitions |
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| Keywords | Bushmills, whiskey, Irish, private, reserve, single malt, chestnut, fruity, vanilla, rare, almond, smooth |
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