| Brand Short Description | Taste Ireland’s most classic whiskey from the world's oldest licensed whiskey distillery |
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| Brand Long Description | Bushmills® Blended and Single Malt whiskeys are steeped in 400-year-old tradition. Bushmills® exclusively triple-distills single malt whiskey before entering a prolific barrel-aging and finishing program in Ireland. Bushmills® offers Original and Black Bush® whiskeys, which are high single malt, blended whiskeys with unique character. Its 100% single malt whiskeys are aged 10, 16, 21 years and older for unmatched aroma, complexity and smoothness. |
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| Variant Short Description | Bushmills® Private Reserve Tequila Cask is a rare single malt that has been aged for a minimum of 12 years, completing its primary maturation in bourbon and oloroso sherry casks & finishing its secondary maturation in Tequila casks. |
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| Variant Long Description | The Bushmills Private Reserve whiskeys are a testament to the greatest reserves of rare aged Irish single malt, which the Bushmills distillery maintains. These vintage, non-chill filtered releases of small batch single malts are hand selected from unique cask finishes, offering whiskey enthusiasts unrivalled access to bespoke Bushmills expressions with flavor profiles distinct from its core range. This 12 Year Old single malt is first matured in carefully selected bourbon barrels and oloroso sherry casks for a total of 6 years before finishing for a minimum of 6 years in a combination of añejo and reposado tequila casks. While the bourbon casks impart rich hints of vanilla and oak, the sherry casks infuse the whiskey with notes of dried fruits and spice, and the tequila casks add a layer of green vegetal ripeness to the character, resulting in a whiskey of unparalleled complexity. |
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| Mandatory Legal Language | Bushmills® Irish Whiskey. 40% Alc./Vol. (80 proof). Trademarks owned by “Old Bushmills” Distillery Company Limited. ©2026 Proximo, Jersey City, NJ. Please drink responsibly. |
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| Tasting Notes | - Color: Warm Gold
- Aroma: Warm anise mingled with vanilla, apples, honey and rich oak
- Flavor: Creamy butterscotch leads into spiced vanilla complemented with a hint of black olive, anise and toasted oak
- Finish: The legendary Bushmills malt is immediately evident with apples and sweet melon leading to a long warming vanilla entwined with anise and cinnamon finish
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| Feature Bullet 1 | Single Malt Whiskey: crafted with 100% malted barley and triple-distilled. |
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| Feature Bullet 2 | Perfect Serve: Savor this rare whiskey Neat |
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| Feature Bullet 3 | Flavor: Creamy butterscotch leads to spiced vanilla with a hint of black olive, anise & toasted oak |
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| Feature Bullet 4 | Reserve whiskeys: a testament to the wealth of rare aged Irish single malt that Bushmills maintains |
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| Feature Bullet 5 | Aged 6 years in bourbon & Oloroso sherry casks; finished 6 years in añejo & reposado tequila casks |
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| B2B Brand Description | Classic Irish Whiskey of unmatched smoothness from the world’s oldest licensed whiskey distillery |
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| B2B Variant Description | Vintage, non-chill filtered small batch single malts are hand selected from unique cask finishes |
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| B2C Brand Description | 400-year legacy of crafting exceptionally smooth premium Irish whiskeys of unique character & taste |
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| B2C Variant Description | Aged 6 years in bourbon & Oloroso sherry casks; finished 6 years in añejo & reposado tequila casks |
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| Brand Statement/Slogan | Ireland’s classic whiskeys made by 400-years of expertise |
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| Brand Tasting Note Statement | Taste Ireland's most classic blended & single malt whiskeys |
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| Brand Origin Statement | 400-year legacy of distilling & aging premium Irish whiskey |
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| Brand Award Statement | Award-winning: Platinum & Gold medals in many competitions |
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| Keywords | Bushmills, whiskey, Irish, private, reserve, single malt, fruity, vanilla, rare, almond, smooth |
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