| Brand Short Description | The world’s No. 1 prepared cocktail margaritas come in many classic, fruity and fun flavors! |
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| Brand Long Description | Authentic Jose Cuervo® Margaritas are the world’s No. 1 prepared cocktail margaritas. They come in a variety of classic, fruity, and bold flavors made exclusively with Jose Cuervo® tequila. Offered in a wide range of flavors and formats—from timeless favorites like Lime and Strawberry to tropical delights like Coconut Pineapple and Dragon Fruit Lemonade. The lineup also includes Double Strength Margarita for an extra kick and a lighter option with all the great taste of the original but fewer calories. (*Source: Impact Databank 2024) |
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| Variant Short Description | Jose Cuervo® Authentic Margaritas - Easy to enjoy the great taste of top-quality margaritas anywhere, anytime! |
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| Variant Long Description | Cuervo ready-to-serve margaritas come in many classic, fruity and fun flavors made exclusively with Jose Cuervo® tequila. Jose Cuervo® Authentic Margaritas offer the convenience of a one-step margarita with plenty of ways to enjoy it:
• Pour over Ice
• Blend
• Make it a spritz/add sparkling water
• Garnish with a lemon slice or pink dragon fruit
• Sugar rim recommended! |
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| Mandatory Legal Language | Margarita with Jose Cuervo® Tequila. 9.95% Alc./Vol. (19.9 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
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| Tasting Notes | - Color: Strawberry red
- Aroma: Sweet red strawberry, back-notes of red currants and fresh lime
- Flavor: Red berry upfront mellows then fades to wine and mixed citrus. With juicy orange and tequila throughout
- Finish: Orange and tequila
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| Feature Bullet 1 | Strawberry Light Margarita: tasty Cuervo Margarita with less calories! Juicy strawberry & citrus |
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| Feature Bullet 2 | Quality prepared cocktails for everywhere, anytime. Serve chilled, over ice, or frozen! |
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| Feature Bullet 3 | Flavor: Red berry upfront mellows & fades to wine & mixed citrus - juicy orange & tequila throughout |
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| Feature Bullet 4 | Exclusively made with Cuervo tequila |
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| Feature Bullet 5 | Quality margaritas with innovative flavor combinations |
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| B2B Brand Description | Cuervo has the highest penetration during summer among the RTS brands & is the #1 margarita brand |
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| B2B Variant Description | Cuervo is the #1 RTS brand offering a variety of drink options & flavors |
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| B2C Brand Description | The world’s #1 ready-to-serve margaritas come in many classic, fruity and fun flavors! |
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| B2C Variant Description | Flavor: Red berry upfront mellows & fades to wine & mixed citrus - juicy orange & tequila throughout |
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| Brand Statement/Slogan | Cuervo Authentic Light Margarita: tasty & less calories |
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| Brand Tasting Note Statement | Our most popular flavor now has a lower calorie option |
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| Brand Origin Statement | Classic & fruity margaritas made with Cuervo tequila |
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| Brand Award Statement | Cuervo Margaritas lead top-selling Prepared Cocktails SKUs |
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| Keywords | Strawberry, margarita, Cuervo, low-calorie, tasty, spring, summer, party, friends, juicy, lime, favorite, cocktail, citrus, |
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| Insights Bullet 1 | Jose Cuervo Authentic Margarita is the #1 Selling brand in the ready to serve segment. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Jose Cuervo Authentic Margarita's category share of 35% is more than 3x that of any competitor. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Jose Cuervo Authentic Margarita Lime Margarita is the category's best seller, with a 13% share. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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