| Brand Short Description | World’s #1 tequila brand. Double-distilled tequilas from Jose Cuervo: the 1st family of Tequila. |
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| Brand Long Description | Jose Cuervo® is the world’s #1 tequila brand. The 1st commercial producers of tequila maintains quality tequila production from farm to bottle. Cuervo tequilas are crafted with blue agave from the family estate in Jalisco, Mexico and can be savored in Especial, Tradicional and Reserva de la Familia® brands.
• The world’s #1 cocktail, The Margarita, is best enjoyed with Cuervo tequila! Cuervo offers ready-to-drink cocktails under the Authentic Margarita, Golden Margarita and Sparkling Margarita brands. |
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| Variant Short Description | Devil’s Reserve is the newest extension of Jose Cuervo. Devil’s Reserve infuses Jose Cuervo Silver Tequila with a devilishly delicious sweet heat. |
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| Variant Long Description | Devil’s Reserve is the newest extension of Jose Cuervo. Devil’s Reserve infuses smooth Jose Cuervo Silver tequila with a devilishly delicious sweet heat. The perfect drink for when mischief is on the menu. So pour a shot and raise a little hell. 30% ABV – 60 Proof. On the palate, Devil’s Reserve is sweet with a slight lingering heat sensation. Best enjoyed as a chilled shot, but extra tasty in your favorite cocktails! |
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| Mandatory Legal Language | Jose Cuervo® Tequila with Natural Flavors. 30% Alc./Vol. (60 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
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| Tasting Notes | - Color: Clear with light tint
- Aroma: Sweet Heat
- Flavor: Sweet, tropical, spicy
- Finish: Sweet with a lingering heat sensation
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| Feature Bullet 1 | We are the original! The 1st tequila distillery & the tequila used in the first-ever margarita |
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| Feature Bullet 2 | Perfect Serve: Chill, pour a shot & raise a little hell |
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| Feature Bullet 3 | Sweet heat aroma & flavor; sweet finish with lingering heat sensation |
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| Feature Bullet 4 | Cuervo tequilas are crafted with blue agave from the family estate in Jalisco, Mexico |
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| Feature Bullet 5 | The Devil illustration is inspired by Mexican folk art from traditional art styles |
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| B2B Brand Description | America’s Favorite Tequilas – Made with blue agave. The Oldest & #1 Selling Tequila in the World |
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| B2B Variant Description | America’s Favorite Tequila brand has a new sweet-heat expression scoring highly with Gen Z consumers |
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| B2C Brand Description | America’s Favorite Tequilas – Made with blue agave. The Oldest & #1 Selling Tequila in the World |
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| B2C Variant Description | Make mischief with Devil’s Reserve shots & cocktails: Jose Cuervo tequila infused with sweet heat |
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| Brand Statement/Slogan | Cuervo: The Oldest & #1 Selling Tequila in the World |
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| Brand Tasting Note Statement | Raise hell with the sweet heat flavor of Devil’s Reserve |
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| Brand Origin Statement | Jose Cuervo® has been a family company for ten generations |
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| Brand Award Statement | America’s Favorite Tequilas – Made with blue agave |
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| Keywords | Jose Cuervo, tequila, shots, devil, reserve, agave, fun, party, friends, heat, spicy, sweet, cocktail, spirit, flavor, natural flavor, Mexico, raise hell, celebrate |
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