| Brand Short Description | World’s #1 tequila brand. Double-distilled tequilas from Jose Cuervo: the 1st family of Tequila. |
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| Brand Long Description | Jose Cuervo® is the world’s #1 tequila brand. The 1st commercial producers of tequila maintains quality tequila production from farm to bottle. Cuervo tequilas are crafted with blue agave from the family estate in Jalisco, Mexico and can be savored in Especial, Tradicional and Reserva de la Familia® brands.
• The world’s #1 cocktail, The Margarita, is best enjoyed with Cuervo tequila! Cuervo offers ready-to-drink cocktails under the Authentic Margarita, Golden Margarita and Sparkling Margarita brands. |
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| Variant Short Description | Jose Cuervo® Especial® Gold is the world’s #1 tequila brand. This smooth joven tequila uses a blend of reposado and silver tequila, with hints of oak and vanilla. |
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| Variant Long Description | Jose Cuervo® Especial® Gold is the world’s #1 tequila brand. This smooth joven tequila uses a blend of reposado and silver tequila, with hints of oak and vanilla. Throughout history and today, Jose Cuervo Especial is the most popular choice for crafting any Margarita: frozen or on the rocks. Jose Cuervo knows how to craft tequila. (40% ABV-80 proof) |
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| Mandatory Legal Language | Jose Cuervo® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
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| Tasting Notes | - Color: Light gold hue
- Aroma: Sweet, with pleasant agave notes
- Flavor: Sweet, subtle agave, hint of oak and vanilla
- Finish: Well-balanced, short and smooth
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| Feature Bullet 1 | We are the original! The 1st tequila distillery & the tequila used in the first-ever margarita |
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| Feature Bullet 2 | Perfect Serve: Makes the best margaritas. Highly mixable. |
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| Feature Bullet 3 | Flavor: Sweet, subtle agave, hint of oak & vanilla. Finish: Well-balanced, short & smooth |
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| Feature Bullet 4 | Cuervo tequilas are crafted with blue agave from the family estate in Jalisco, Mexico |
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| Feature Bullet 5 | The 1st commercial producers of tequila maintain quality tequila production from farm to bottle. |
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| B2B Brand Description | America’s Favorite Tequila – Made with blue agave. The Oldest & #1 Selling Tequila in the World |
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| B2B Variant Description | America’s Favorite Tequila – Made with blue agave. The Oldest & #1 Selling Tequila in the World |
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| B2C Brand Description | Golden blend of younger tequilas. The light gold spirit has a sweet aroma with pleasant agave notes |
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| B2C Variant Description | Golden blend of younger tequilas. The light gold spirit has a sweet aroma with pleasant agave notes |
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| Brand Statement/Slogan | The Oldest & #1 Selling Tequila in the World |
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| Brand Tasting Note Statement | Every Margarita is best enjoyed with Cuervo tequila! |
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| Brand Origin Statement | Jose Cuervo® has been a family company for ten generations |
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| Brand Award Statement | America’s Favorite Tequila – Made with blue agave |
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| Keywords | gold, sweet, agave, tequila, oak, vanilla, margarita, winter, fall, party, summer, relax, anytime, friends, Cinco de Mayo |
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| Insights Bullet 1 | Jose Cuervo Especial Gold dominates the gold tequila segment. Its volume share is more than 75%, and its value share exceeds 80%. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Jose Cuervo Especial Gold is the #2 tequila variant in the US market by volume (behind only Jose Cuervo E Silver). |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Jose Cuervo E Gold's annual retail sales value has increased by more than $100 million over the past 4 years. |
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| Insights Bullet 3 Source | IWSR |
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