| Brand Short Description | World’s #1 tequila brand. Double-distilled tequilas from Jose Cuervo: the 1st family of Tequila. |
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| Brand Long Description | Jose Cuervo® is the world’s #1 tequila brand. The 1st commercial producers of tequila maintains quality tequila production from farm to bottle. Cuervo tequilas are crafted with blue agave from the family estate in Jalisco, Mexico and can be savored in Especial, Tradicional and Reserva de la Familia® brands.
• The world’s #1 cocktail, The Margarita, is best enjoyed with Cuervo tequila! Cuervo offers ready-to-drink cocktails under the Authentic Margarita, Golden Margarita and Sparkling Margarita brands. |
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| Variant Short Description | Jose Cuervo® Especial® Silver is the world’s #1 tequila brand. Double-distilled, blended tequila, smooth, crisp & subtle agave flavor. |
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| Variant Long Description | Made using blue agave from the family estate in Jalisco, Mexico, Jose Cuervo Especial® Silver is double-distilled for smooth, crisp, clean tequila. Its aroma is fresh and clean with hints of agave. (40% ABV-80 proof)
• On the palate, Especial Silver is equally crisp and clean with subtle blue agave notes and a warm and smooth finish. No wonder Especial Silver is one of the fastest growing tequilas in America. Best enjoyed in margaritas, it lives up to its claim as the original party starter. Jose Cuervo is the world’s #1 tequila brand. |
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| Mandatory Legal Language | Jose Cuervo® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
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| Tasting Notes | - Color: Clear, colorless
- Aroma: Hints of agave, fresh and clean
- Flavor: Clean, crisp with subtle agave notes
- Finish: Warm and smooth
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| Feature Bullet 1 | We are the original! The 1st tequila distillery & the tequila used in the first-ever margarita |
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| Feature Bullet 2 | Perfect Serve: As a shot + makes the best margaritas. Highly mixable. |
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| Feature Bullet 3 | Especial Silver is equally crisp & clean with subtle blue agave notes & a warm, smooth finish |
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| Feature Bullet 4 | Cuervo tequilas are crafted with blue agave from the family estate in Jalisco, Mexico |
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| Feature Bullet 5 | The 1st commercial producers of tequila maintain quality tequila production from farm to bottle. |
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| B2B Brand Description | America’s Favorite Tequila – Made with blue agave. The Oldest & #1 Selling Tequila in the World |
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| B2B Variant Description | America’s Favorite Tequila – Made with blue agave. The Oldest & #1 Selling Tequila in the World |
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| B2C Brand Description | Especial Silver is equally crisp & clean with subtle blue agave notes & a warm, smooth finish |
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| B2C Variant Description | Especial Silver is equally crisp & clean with subtle blue agave notes & a warm, smooth finish |
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| Brand Statement/Slogan | The Oldest & #1 Selling Tequila in the World |
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| Brand Tasting Note Statement | Every Margarita is best enjoyed with Cuervo tequila! |
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| Brand Origin Statement | Jose Cuervo® has been a family company for ten generations |
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| Brand Award Statement | America’s Favorite Tequila – Made with blue agave |
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| Keywords | crisp, agave, tequila, fresh, summer, spring, smooth, warm, margarita, party, anytime, friends, Cinco de Mayo |
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| Insights Bullet 1 | Jose Cuervo Especial Silver has achieved more than 20 straight years of annual growth. |
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| Insights Bullet 1 Source | IWSR |
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| Insights Bullet 2 | Jose Cuervo Especial Silver's sales have more than tripled over the past decade and more than doubled over the past five years. |
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| Insights Bullet 2 Source | IWSR |
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| Insights Bullet 3 | Jose Cuervo E Silver is growing at roughly 2x the rate of the silver tequila category over the past year. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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