| Brand Short Description | A bartender-quality Cuervo margarita, made with Jose Cuervo® tequila, pure agave nectar & lime |
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| Brand Long Description | Made with Jose Cuervo® Gold tequila, pure agave nectar and lime, the Cuervo Golden Margarita® is the most authentic premium ready-to-serve margarita. In 2 fresh flavors – Classic lime, and Strawberry.
• Jose Cuervo® created the Margarita in 1938 and it’s now the world’s most popular cocktail. Margaritas continue to be the #1 cocktail on-premise (CGA Spring 2024) and Cuervo® is the #1 Ready-to-serve line (Nielsen L52 end July 2025). |
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| Variant Short Description | Jose Cuervo® Golden Strawberry Margarita: tart, fresh lime juice balances sweet strawberry puree + earthy agave & an agave finish |
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| Variant Long Description | Jose Cuervo® Golden Margarita Strawberry offers an interesting flow of flavors. The tartness of fresh lime juice balances sweet, ripe strawberry puree, finishing with the familiar earthy tequila and smooth agave. Just chill, pour and serve, or blend with ice! (12.7% ABV – 25.4 proof)
• Made with Jose Cuervo tequila, pure agave nectar and lime, the Cuervo Golden Margarita® is the most authentic premium ready-to-serve margarita. |
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| Mandatory Legal Language | Margarita with Jose Cuervo® Tequila. 12.7% Alc./Vol. (25.4 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
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| Tasting Notes | - Color: Blush red
- Aroma: Intensely bright, seedy strawberry jam. Back-notes of green lime and agave.
- Flavor: The tartness of fresh lime juice balances sweet, ripe strawberry puree
- Finish: Familiar earthy tequila and smooth agave
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| Feature Bullet 1 | Cuervo Margaritas account for 4 of the 5 top-selling Prepared Cocktails SKUs |
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| Feature Bullet 2 | A bartender-quality Cuervo margarita, made with Jose Cuervo® tequila, pure agave nectar & lime |
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| Feature Bullet 3 | Tartness of fresh lime juice balances sweet, ripe strawberry puree. Earthy tequila & smooth finish |
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| Feature Bullet 4 | Exclusively made with Cuervo tequila |
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| Feature Bullet 5 | Cuervo Golden Margarita® is the most authentic premium ready-to-serve margarita. |
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| B2B Brand Description | Cuervo has the highest penetration during summer among the RTS brands & is the #1 margarita brand |
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| B2B Variant Description | Cuervo is the #1 RTS brand offering a variety of drink options & flavors |
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| B2C Brand Description | The world’s #1 ready-to-serve margaritas offer an interesting flow of flavors! |
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| B2C Variant Description | Tartness of fresh lime juice balances sweet, ripe strawberry puree. Earthy tequila & smooth finish |
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| Brand Statement/Slogan | Cuervo Golden Margaritas: enjoy bartender-quality anytime |
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| Brand Tasting Note Statement | Classic & fruity margaritas made with Cuervo tequila |
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| Brand Origin Statement | Convenient bartender-quality margaritas with Cuervo tequila |
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| Brand Award Statement | Cuervo Margaritas lead top-selling Prepared Cocktails SKUs |
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| Keywords | margarita, Mexico, ready, cocktail, agave, lime, summer, spring, party, anytime, tequila, golden, premium, tequila, triple sec, strawberry, blush, red, green lime, tart, ripe, earthy, fresh, chill |
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| Insights Bullet 1 | Jose Cuervo Golden Margarita is the #4 Ready To Serve brand. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Jose Cuervo GM's core Golden Margarita is the category's #3 brand variant. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Jose Cuervo GM Grapefruit Margarita is up by more than 25% vs. YA. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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