| Brand Short Description | Whisky born of the rich tradition of the Pendleton Round-Up rodeo: saluting the American west |
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| Brand Long Description | Pendleton® was created to celebrate the spirit of American cowboys, a heritage of living boldly, drinking well and tasting the moment. Pendleton is the official spirit of ProRodeo and the official whisky of PBR. Pendleton crafts ultra-premium whiskies distilled in Canada from the finest northern grains and cut with glacier-fed water from Mt. Hood, Oregon’s highest peak. The brand offers Original, Midnight, 1910 Rye, 1910 Bourbon and Directors’ Reserve varieties. |
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| Variant Short Description | Pendleton® 1910 pays homage to the year of the first-ever Pendleton Round-Up. This 100% rye whisky is oak barrel-aged a minimum of twelve years. |
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| Variant Long Description | Pendleton® 1910 is a rare 100% rye whisky that is aged for a minimum of 12 years in oak barrels before being cut to proof with pristine glacier-fed spring water from Oregon’s highest peak, Mt. Hood. 1910 is named for the inaugural year of the Pendleton Round-Up; a legendary outdoor rodeo that has been held in northeast Oregon for over a century. (40% ABV – 80 proof) |
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| Mandatory Legal Language | Pendleton® Canadian Rye Whisky. 40% Alc./Vol. (80 proof). ©2026 Pendleton Distillers, proximospirits.com. Please drink responsibly. LET’ER BUCK and the bucking horse logo are registered trademarks of The Pendleton Round-Up Association. PENDLETON is a registered trademark of Pendleton Woolen Mills. |
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| Tasting Notes | - Color: Golden amber
- Aroma: Well-rounded and full-bodied. Nutmeg, cloves, and hints of dried pineapple.
- Flavor: Muted tropical notes, apples and dried cherries. Nutty toffee undertones.
- Finish: Medium-dry with lingering tart cherry
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| Feature Bullet 1 | Pendleton® 1910 is a rare 100% rye whisky that is aged for a minimum of 12 years in oak barrels |
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| Feature Bullet 2 | Perfect Serve: Neat, over ice or in simple cocktails like Cowboy Palmer |
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| Feature Bullet 3 | Muted tropical flavor, apples & dried cherries; nutty toffee hints. Medium dry finish of tart cherry |
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| Feature Bullet 4 | Cut to proof with pristine glacier-fed spring water from Oregon’s highest peak, Mt. Hood |
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| Feature Bullet 5 | True Western Tradition: a premium spirit, born in the great Northwest |
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| B2B Brand Description | Pendleton competes cross-category & has opportunity to grow within 75% of the whiskey category |
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| B2B Variant Description | 1910 is balanced, complex flavor: Spicy rye kick & peppery heat, then smooth maple & sweet cherry |
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| B2C Brand Description | Thrill the senses. The official whisky of Western Sports & the American rodeo culture |
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| B2C Variant Description | Thrill the senses. Elevate casual experiences with 100% rye whisky oak-barrel aged for 12 years |
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| Brand Statement/Slogan | The spirit of American cowboys: live boldly, drink well |
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| Brand Tasting Note Statement | Super-premium Canadian whisky: complex taste & silky finish |
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| Brand Origin Statement | 1910 is named for the inaugural year of Pendleton Round-Up |
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| Brand Award Statement | Multiple Gold Awards won + SIP Consumers’ Choice Award 2023 |
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| Keywords | whisky, Canadian, blended, brandy, fall, winter, smooth, medium dry, amber, fruit, nut, spice, cowboys, rodeo, premium, country, western |
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| Insights Bullet 1 | Pendleton® 1910 Rye is the #3 Canadian whisky brand variant in the $30-$40 tier. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Pendleton® 1910 Rye dominates the Canadian rye segment, with a 60% sales share. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Pendleton 1910 Rye's growth rate is 10 points higher than the total Canadian rye segment. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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