| Brand Short Description | Whisky born of the rich tradition of the Pendleton Round-Up rodeo: saluting the American west |
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| Brand Long Description | Pendleton® was created to celebrate the spirit of American cowboys, a heritage of living boldly, drinking well and tasting the moment. Pendleton is the official spirit of ProRodeo and the official whisky of PBR. Pendleton crafts ultra-premium whiskies distilled in Canada from the finest northern grains and cut with glacier-fed water from Mt. Hood, Oregon’s highest peak. The brand offers Original, Midnight, 1910 Rye, 1910 Bourbon and Directors’ Reserve varieties. |
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| Variant Short Description | Our Pendleton® Midnight VAP tips a hat to those that have earned it. Raise a glass to the special moments they create - no matter the size, and position Pendleton Midnight as the premium whisky crafted to savor the moment. |
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| Variant Long Description | Every now and again, we’re lucky enough to experience those unique moments in life where all of a sudden… everything just feels right. Those moments when you become so aware that things seem to slow down, allowing you to recognize and appreciate them in real time. Our Pendleton® Midnight VAP tips a hat to those that have earned it. Raise a glass to the special moments they create - no matter the size, and position Pendleton Midnight as the premium whisky crafted to savor the moment. |
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| Mandatory Legal Language | Pendleton® Midnight Blended Canadian Whisky. 45% Alc./Vol. (90 proof). ©2026 Pendleton Distillers, proximospirits.com. Please drink responsibly. LET’ER BUCK and the bucking horse logo are registered trademarks of the Pendleton Round-Up Association. PENDLETON is a registered trademark of Pendleton Woolen Mills. |
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| Tasting Notes | - Color: Dark amber
- Aroma: Notes of leather and warm spice
- Flavor: Full, well-balanced oak is paired with hints of coffee cake, nuts, caramelized bananas and candied figs
- Finish: Full-bodied with smolder of spices, pecans and walnuts
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| Feature Bullet 1 | A portion of the blend is aged for over six years in American Brandy barrels |
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| Feature Bullet 2 | Distilled from the finest Northern grains; made using glacier-fed spring water from Mt. Hood |
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| Feature Bullet 3 | Perfect Serve: savor neat, as a shot, or in a surprising cocktail like the Manhattan |
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| Feature Bullet 4 | Warm spice aroma. Well-balanced oak flavor then hints of coffee cake, nuts, caramelized bananas |
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| Feature Bullet 5 | Pendleton Midnight is Vegan, Vegetarian, and Keto Friendly |
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| B2B Brand Description | Pendleton competes cross-category & has opportunity to grow within 75% of the whiskey category |
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| B2B Variant Description | Midnight distribution up 69%; national depletions up 15.7%. Take advantage of the growth trends |
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| B2C Brand Description | Pendleton® Whisky is the Official Spirit of the ProRodeo Cowboy Association (PRCA) and the Official Whisky of the Professional Bull Riding (PBR) Velocity Tour. |
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| B2C Variant Description | Elevate casual experiences with full-bodied whisky finished in brandy barrels |
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| Brand Statement/Slogan | Its not just poured. It's earned. Let'er Buck! |
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| Brand Tasting Note Statement | Super-premium Canadian whisky delivers complex, smooth taste |
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| Brand Origin Statement | Pendleton® Whisky was specifically created to celebrate the bold spirit of independence and hard-work ethic of the American cowboy and cowgirl. |
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| Brand Award Statement | Recognized by whisky experts, won Gold at the ASCOT awards |
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| Keywords | whisky, Canadian, blended, brandy, fall, winter, smooth, full-bodied, amber, coffee cake, fruit, nut, spice, cowboys, rodeo, premium, country, western |
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| Insights Bullet 1 | Pendleton® Midnight's sales are +23% vs. YA. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Pendleton® Midnight is the #2 Canadian whisky brand variant in the $30-$40 tier. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Pendleton Midnight's sales have grown by 36% over the past 3 years (CAGR: 10.9%). |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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