| Brand Short Description | Whisky born of the rich tradition of the Pendleton Round-Up rodeo: saluting the American west |
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| Brand Long Description | Pendleton® was created to celebrate the spirit of American cowboys, a heritage of living boldly, drinking well and tasting the moment. Pendleton is the official spirit of ProRodeo and the official whisky of PBR. Pendleton crafts ultra-premium whiskies distilled in Canada from the finest northern grains and cut with glacier-fed water from Mt. Hood, Oregon’s highest peak. The brand offers Original, Midnight, 1910 Rye, 1910 Bourbon and Directors’ Reserve varieties. |
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| Variant Short Description | Pendleton Champions Limited Edition Pendleton Whisky celebrates and honors the generations past, present, and future who have made the Pendleton Round-Up what it is. |
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| Variant Long Description | This Limited Edition Pendleton Whisky celebrates and honors the generations past, present, and future who have made the Pendleton Round-Up what it is. Bottled as always with glacier-fed water and aged in American oak, this limited edition is your chance to toast the rodeo’s volunteers and champions who gave the world “Let’er Buck” Distributed in Oregon only* |
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| Mandatory Legal Language | Pendleton® Blended Canadian Whisky. 40% Alc./Vol. (80 proof). ©2026 Pendleton Distillers, proximospirits.com. Please drink responsibly. LET’ER BUCK and the bucking horse logo are registered trademarks of The Pendleton Round-Up Association. PENDLETON is a registered trademark of Pendleton Woolen Mills. |
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| Tasting Notes | - Color: Golden amber.
- Aroma: Vanilla, honey, butterscotch and custard join together for a pleasing aroma, with a hint of freshly-grated cinnamon bark
- Flavor: Warm fall fruits and honey balanced with a hint of spice
- Finish: Smooth, with medium balance.
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| Feature Bullet 1 | Distilled from the finest Northern grains; made using glacier-fed spring water from Mt. Hood |
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| Feature Bullet 2 | Perfect Serve: savor neat, as a shot, or in a cocktail like the Original Cowboy |
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| Feature Bullet 3 | Flavor of warm fall fruits and honey balanced with a hint of spice. Medium balance & smooth finish |
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| Feature Bullet 4 | A blended Canadian whisky, is crafted by combining various aged whiskies |
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| Feature Bullet 5 | Pendleton Original is Vegan, Vegetarian, and Keto Friendly |
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| B2B Brand Description | Pendleton competes cross-category & has opportunity to grow within 75% of the whiskey category |
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| B2B Variant Description | Pendleton Champions Limited Edition honors those who have made the Pendleton Round-Up what it is |
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| B2C Brand Description | Thrill the senses. The official whisky of Western Sports & the American rodeo culture |
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| B2C Variant Description | Elevate casual experiences with the taste of warm fall fruits & honey balanced with a hint of spice |
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| Brand Statement/Slogan | The spirit of American cowboys: live boldly, drink well |
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| Brand Tasting Note Statement | Super-premium, Canadian whisky delivering complex taste and exceptionally smooth finish |
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| Brand Origin Statement | Whisky saluting Pendleton Round-Up rodeo & the American west |
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| Brand Award Statement | Double Gold and Consumers' Choice, SIP Awards 2023 |
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| Keywords | Whisky, Champions, Rodeo, Oregon, Pendleton |
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