| Brand Short Description | Whisky born of the rich tradition of the Pendleton Round-Up rodeo: saluting the American west |
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| Brand Long Description | Pendleton® was created to celebrate the spirit of American cowboys, a heritage of living boldly, drinking well and tasting the moment. Pendleton is the official spirit of ProRodeo and the official whisky of PBR. Pendleton crafts ultra-premium whiskies distilled in Canada from the finest northern grains and cut with glacier-fed water from Mt. Hood, Oregon’s highest peak. The brand offers Original, Midnight, 1910 Rye, 1910 Bourbon and Directors’ Reserve varieties. |
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| Variant Short Description | Pendleton® Directors' Reserve is ultra-premium whisky aged 20 years. Toasted oak and smoked wood eloquently unite, along with ripe fruits & warm baking spices |
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| Variant Long Description | Pendleton® Directors' Reserve is ultra-premium Canadian whisky aged 20 years. Toasted oak and smoked wood eloquently unite, along with ripe apples, pears and bananas sprinkled with warm baking spices. Pure, glacier-fed spring water from Oregon’s Mt. Hood allows the unadorned, warm notes to shine through. Best enjoyed neat. (40% ABV – 80 proof).
Pendleton, Oregon is home to one of the most famous and respected rodeos in the world. First held in 1910, the Pendleton Round-Up has taken place in northeast Oregon every September for over 100 years. With a flavor as rich as the tradition that inspired it, this whisky is dedicated to the sport of rodeo and those who celebrate the American West. |
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| Mandatory Legal Language | Pendleton® Directors’ Reserve Blended Canadian Whisky. 40% Alc./Vol. (80 proof). ©2026 Pendleton Distillers, proximospirits.com. Please drink responsibly. LET’ER BUCK and the bucking horse logo are registered trademarks of The Pendleton Round-Up Association. PENDLETON is a registered trademark of Pendleton Woolen Mills. |
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| Tasting Notes | - Color: Deep amber
- Aroma: Toasted coconut, freshly-grated cinnamon, oak, vanilla, and orange zest
- Flavor: Toasted oak and smoked wood eloquently unite, along with ripe apples, pears and bananas sprinkled with warm baking spices
- Finish: Long, mature, silky
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| Feature Bullet 1 | Distilled from the finest Northern grains; made using glacier-fed spring water from Mt. Hood |
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| Feature Bullet 2 | Perfect Serve: savor this masterpiece neat |
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| Feature Bullet 3 | Flavor: Full-bodied & satiating with a smolder of spices, pecans & walnuts. Long, mature finish |
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| Feature Bullet 4 | Flavor as rich as the tradition: whisky dedicated to the sport of rodeo & the American West |
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| Feature Bullet 5 | Pendleton, Oregon is home to one of the most famous and respected rodeos in the world |
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| B2B Brand Description | Pendleton competes cross-category & has opportunity to grow within 75% of the whiskey category |
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| B2B Variant Description | Directors' Reserve: ultra-premium whisky aged 20 years. Full-bodied flavor of spices, pecan & walnut |
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| B2C Brand Description | Thrill the senses. The official whisky of Western Sports & the American rodeo culture |
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| B2C Variant Description | Directors' Reserve: ultra-premium whisky aged 20 years. Full-bodied flavor of spices, pecan & walnut |
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| Brand Statement/Slogan | The spirit of American cowboys: live boldly, drink well |
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| Brand Tasting Note Statement | Ultra-premium Canadian whisky: complex taste & silky finish |
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| Brand Origin Statement | Whisky saluting Pendleton Round-Up rodeo & the American west |
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| Brand Award Statement | Recognized by whiskey experts: Gold medals won |
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| Keywords | whisky, Canadian, fall, winter, rye, oak, vanilla, fruit, spice, nut, premium, full-bodied, smooth, cowboys, rodeo, premium, country, western |
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