| Brand Short Description | Whisky born of the rich tradition of the Pendleton Round-Up rodeo: saluting the American west |
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| Brand Long Description | Pendleton® was created to celebrate the spirit of American cowboys, a heritage of living boldly, drinking well and tasting the moment. Pendleton is the official spirit of ProRodeo and the official whisky of PBR. Pendleton crafts ultra-premium whiskies distilled in Canada from the finest northern grains and cut with glacier-fed water from Mt. Hood, Oregon’s highest peak. The brand offers Original, Midnight, 1910 Rye, 1910 Bourbon and Directors’ Reserve varieties. |
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| Variant Short Description | Pendleton® Military is ultra-premium Canadian whisky. Full-bodied flavor of warm fall fruits and honey balanced with a hint of spice. |
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| Variant Long Description | Pendleton® Military is ultra-premium Canadian whisky. Full-bodied flavor of warm fall fruits and honey balanced with a hint of spice. Pure, glacier-fed spring water from Oregon’s Mt. Hood allows the unadorned, warm notes to shine through. Best enjoyed neat. (40% ABV – 80 proof). Pendleton, Oregon is home to one of the most famous and respected rodeos in the world. First held in 1910, the Pendleton Round-Up has taken place in northeast Oregon every September for over 100 years. With a flavor as rich as the tradition that inspired it, this whisky is dedicated to the sport of rodeo and those who celebrate the American West. |
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| Mandatory Legal Language | Pendleton® Blended Canadian Whisky. 40% Alc./Vol. (80 proof). ©2026 Pendleton Distillers, proximospirits.com. Please drink responsibly. LET’ER BUCK and the bucking horse logo are registered trademarks of The Pendleton Round-Up Association. PENDLETON is a registered trademark of Pendleton Woolen Mills. |
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| Tasting Notes | - Color: Golden amber.
- Aroma: Vanilla, honey, butterscotch and custard join together for a pleasing aroma, with a hint of freshly-grated cinnamon bark
- Flavor: Warm fall fruits and honey balanced with a hint of spice
- Finish: Smooth, with medium balance.
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| Feature Bullet 1 | Distilled from the finest Northern grains; made using glacier-fed spring water from Mt. Hood |
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| Feature Bullet 2 | Perfect Serve: on the rocks. It will also mix well with cola, soda water, or ginger ale |
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| Feature Bullet 3 | Pure spring water from Oregon’s Mt. Hood allows warm notes of oak, cinnamon & rye to shine through |
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| Feature Bullet 4 | This is an ultra-premium Canadian whisky. Full-bodied finish of spices, pecans & walnuts. |
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| Feature Bullet 5 | Pendleton Original is Vegan, Vegetarian, and Keto Friendly |
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| B2B Brand Description | Pendleton competes cross-category & has opportunity to grow within 75% of the whiskey category |
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| B2B Variant Description | In honor of our men & women in uniform. Limited edition with donation to Bob Woodruff Foundation |
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| B2C Brand Description | Thrill the senses. The official whisky of Western Sports & the American rodeo culture |
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| B2C Variant Description | Thrill the senses. Elevate casual experiences with a masterful blend of ultra-premium whiskies |
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| Brand Statement/Slogan | The spirit of American cowboys: live boldly, drink well |
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| Brand Tasting Note Statement | Ultra-premium Canadian whisky: complex taste & silky finish |
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| Brand Origin Statement | Whisky saluting Pendleton Round-Up rodeo & the American west |
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| Brand Award Statement | Double Gold and Consumers' Choice, SIP Awards 2023 |
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| Keywords | military, golden, rodeo, cowboy, west, whisky, Canada, premium, Pendleton |
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