| Brand Short Description | Taste Ireland’s most classic whiskey from the world's oldest licensed whiskey distillery |
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| Brand Long Description | Bushmills® Blended and Single Malt whiskeys are steeped in 400-year-old tradition. Bushmills® exclusively triple-distills single malt whiskey before entering a prolific barrel-aging and finishing program in Ireland. Bushmills® offers Original and Black Bush® whiskeys, which are high single malt, blended whiskeys with unique character. Its 100% single malt whiskeys are aged 10, 16, 21 years and older for unmatched aroma, complexity and smoothness. |
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| Variant Short Description | A recipe unchanged for almost 150 years, Bushmills® Original, our Signature blend, showcases the unmistakable taste of Ireland's most classic Irish Whiskey. |
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| Variant Long Description | Bushmills® Original Irish Whiskey is triple-distilled single malt whiskey combined with an aromatic, lighter grain Irish whiskey, aged at least 3 years in Kentucky bourbon barrels & Spanish Oloroso sherry casks. This is the highest-quality blended Irish whiskey from Ireland's oldest whiskey distillery. With a recipe that dates back before Prohibition, there is no better whiskey for making a classic, pre-Prohibition cocktail than Bushmills Original. |
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| Mandatory Legal Language | Bushmills® Blended Irish Whiskey. 40% Alc./Vol. (80 proof). Trademarks owned by “Old Bushmills” Distillery Company Limited. ©2026 Proximo, Bushmills.com. Please drink responsibly. |
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| Tasting Notes | - Color: Pale Gold
- Aroma: Light, fruity and spicy; vanilla note developing into vanilla ice cream and crème brûlée
- Flavor: Gently warming, mouth-coating texture; a touch of honey sweetness
- Finish: Crisp, fresh finish with a hint of spice
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| Feature Bullet 1 | A blend of our triple-distilled malt whiskey with a lighter Irish grain whiskey |
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| Feature Bullet 2 | Perfect Serve: Neat, on the rocks or in classic cocktails like the Old-Fashioned |
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| Feature Bullet 3 | Gently warming taste, mouth-coating texture & a touch of honey sweetness. Crisp, fresh finish |
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| Feature Bullet 4 | Try 3 of Bushmills' signature blends in one buy. Gift the taste of the most classic Irish whiskeys |
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| Feature Bullet 5 | Bushmills Original is vegan, vegetarian, Keto friendly |
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| B2B Brand Description | Classic Irish Whiskey of unmatched smoothness from the world’s oldest licensed whiskey distillery |
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| B2B Variant Description | Gift the taste of our Signature blends & Ireland's most classic whiskeys |
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| B2C Brand Description | 400-year legacy of crafting exceptionally smooth premium Irish whiskeys of unique character & taste |
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| B2C Variant Description | Gift the taste of our Signature blends & Ireland's most classic whiskeys |
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| Brand Statement/Slogan | Ireland's most classic blended & single malt whiskeys |
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| Brand Tasting Note Statement | Taste Ireland's most classic blended & single malt whiskeys |
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| Brand Origin Statement | 400-year legacy of distilling & aging premium Irish whiskey |
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| Brand Award Statement | Multiple Award-winning in many competitions |
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| Keywords | Irish, whiskey, malt, single malt, fruit, spicy, vanilla, party, anytime, sweet, warm, winter, fall, friends, vanilla, honey, St Patrick's day |
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| Insights Bullet 1 | Bushmills® Original is one of the top 5 sellers in Irish whiskey's $20-$30 tier. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Bushmills® Original's sales are up by nearly 15% over the past 5 years. |
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| Insights Bullet 2 Source | IWSR |
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| Insights Bullet 3 | Irish whiskey sales have grown by nearly 40% (CAGR: 6.5%) over the past 5 years. |
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| Insights Bullet 3 Source | IWSR |
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