| Brand Short Description | The #1 selling black spiced rum in the US, and the world’s 1st black spiced rum. Caribbean rums made with secret spices to satisfy & intrigue! |
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| Brand Long Description | One of the fastest-growing rum brands, The Kraken® is a Caribbean rum, made with secret spices. It gets its name from the legendary sea monster rumored to have attacked a ship carrying spiced rum in Caribbean waters. The Kraken monster was known for its deadly tentacles, razor-sharp teeth, and insatiable appetite. To both honor and appease the beast, the lost barrels of rum were renamed The Kraken. |
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| Variant Short Description | The Kraken® Dark Label is darker rum: mysterious, smoother & rich in vanilla. Perfect to spice up classics & new cocktails |
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| Variant Long Description | The Kraken® Dark Label is 70 proof. It displays the smoother side of the beast with spices from the deep. The rum is darker, more mysterious, smoother and rich in vanilla. The Kraken®, blended with secret spices, can add a unique kick to any cocktail. Perfect to spice up classics and new favorite cocktails or as a shot. (ABV 35% - 70 proof). The Kraken® is named after legendary sea monster rumored to have attacked a ship carrying spiced rum in Caribbean waters. |
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| Mandatory Legal Language | The Kraken® Black Spiced Rum. Rum with Natural Flavors and Caramel Color. 35% Alc./Vol. (70 proof). ©2026 Kraken Rum Co., Jersey City, NJ. Like the deepest sea, the Kraken® should be treated with great respect and responsibility. |
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| Tasting Notes | - Color: Black
- Aroma: Caramel, toffee, spice
- Flavor: Cinnamon, vanilla, nutmeg
- Finish: Lingering and spicy
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| Feature Bullet 1 | Black Spiced Rum: crafted with Caribbean rum + a blend of secret spices |
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| Feature Bullet 2 | Perfect Serve: Spice up your classic or favorite new cocktail or as a shot |
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| Feature Bullet 3 | Aroma & Flavor: Caramel & spice on the nose; flavors of cinnamon, vanilla and nutmeg |
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| Feature Bullet 4 | Dark Label displays the smoother side of the beast. The rum is darker, smoother and rich in vanilla |
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| Feature Bullet 5 | The Kraken recalls sea monsters that legend says attacked a ship with spiced rum in Caribbean waters |
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| B2B Brand Description | The #1 selling black spiced rum in the US & the world’s 1st black spiced rum with intriguing secret spices |
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| B2B Variant Description | The #1 selling black spiced rum in the US. Caribbean rums with secret spices to satisfy & intrigue! |
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| B2C Brand Description | Caribbean rum, made with secret spices. It gets its name from the legendary sea monster The Kraken |
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| B2C Variant Description | Darker rum: mysterious, smoother & rich in vanilla. Perfect to spice up classics & new cocktails |
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| Brand Statement/Slogan | The #1 selling black-spiced rum in the US. A Caribbean rum |
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| Brand Tasting Note Statement | Caribbean rum made with secret spices to satisfy & intrigue! |
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| Brand Origin Statement | World’s 1st black-spiced rum: Caribbean rums & secret spices |
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| Brand Award Statement | Multiple Award-winning: Gold medal in spirits competitions |
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| Keywords | party, mystery, spice, Caribbean, black, caramel, toffee, cinnamon, vanilla, nutmeg, spicy, spring, summer, anytime, friends, dark |
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