| Brand Short Description | The #1 selling black spiced rum in the US, and the world’s 1st black spiced rum. Caribbean rums made with secret spices to satisfy & intrigue! |
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| Brand Long Description | One of the fastest-growing rum brands, The Kraken® is a Caribbean rum, made with secret spices. It gets its name from the legendary sea monster rumored to have attacked a ship carrying spiced rum in Caribbean waters. The Kraken monster was known for its deadly tentacles, razor-sharp teeth, and insatiable appetite. To both honor and appease the beast, the lost barrels of rum were renamed The Kraken. |
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| Variant Short Description | The Kraken® White Label is the world’s 1st black spiced rum. Taste its cinnamon, vanilla, & nutmeg flavors. Experience its magic |
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| Variant Long Description | As dark as a new moon at the North Rim, The Kraken is a spiced Caribbean rum blended with natural flavors and caramel color. Far from its watery keep, this ancient beast was spotted atop ponderosas in the Peaks and somewhere in a Sedona vortex sucking down Sonoran hot dogs. This limited edition Kraken Attacks Arizona bottle carries the original 94-Proof recipe. |
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| Mandatory Legal Language | The Kraken® Black Spiced Rum. Rum with Natural Flavors and Caramel Color. 47% Alc./Vol. (94 proof). ©2026 Kraken Rum Co., krakenrum.com. Like the deepest sea, the Kraken® should be treated with great respect and responsibility. |
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| Tasting Notes | - Color: Black
- Aroma: Caramel, toffee, spice
- Flavor: Cinnamon, vanilla, nutmeg
- Finish: Lingering and spicy
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| Feature Bullet 1 | Black Spiced Rum: crafted with Caribbean rum + a blend of secret spices |
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| Feature Bullet 2 | Perfect Serve: Spice up your classic or favorite new cocktail or as a shot |
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| Feature Bullet 3 | Aroma & Flavor: Caramel & spice on the nose; flavors of cinnamon, vanilla and nutmeg |
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| Feature Bullet 4 | Taste the flavors of cinnamon, vanilla, and nutmeg and experience its magic |
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| Feature Bullet 5 | The Kraken recalls sea monsters that legend says attacked a ship with spiced rum in Caribbean waters |
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| B2B Brand Description | The #1 selling black spiced rum in the US & the world’s 1st black spiced rum with intriguing secret spices |
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| B2B Variant Description | The #1 selling black spiced rum in the US. Caribbean rums with secret spices to satisfy & intrigue! |
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| B2C Brand Description | Caribbean rum, made with secret spices. It gets its name from the legendary sea monster The Kraken |
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| B2C Variant Description | Taste the flavors of cinnamon, vanilla, nutmeg & experience its magic. Kraken® Original is 94-proof |
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| Brand Statement/Slogan | The #1 selling black-spiced rum in America |
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| Brand Tasting Note Statement | Caribbean rums crafted with intriguing spices to satisfy |
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| Brand Origin Statement | World’s 1st black spiced rum: Caribbean rum & secret spices |
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| Brand Award Statement | Multiple Award-winning: Gold medal in spirits competitions |
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| Keywords | party, mystery, spice, Caribbean, black, caramel, toffee, cinnamon, vanilla, nutmeg, spicy, spring, summer, anytime, friends, dark |
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