| Brand Short Description | The #1 selling black spiced rum in the US, and the world’s 1st black spiced rum. Caribbean rums made with secret spices to satisfy & intrigue! |
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| Brand Long Description | One of the fastest-growing rum brands, The Kraken® is a Caribbean rum, made with secret spices. It gets its name from the legendary sea monster rumored to have attacked a ship carrying spiced rum in Caribbean waters. The Kraken monster was known for its deadly tentacles, razor-sharp teeth, and insatiable appetite. To both honor and appease the beast, the lost barrels of rum were renamed The Kraken. |
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| Variant Short Description | The Kraken® White Label is the world’s 1st black spiced rum. Taste its cinnamon, vanilla, & nutmeg flavors. Experience its magic |
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| Variant Long Description | As dark as the Tell-Tale Heart, The Kraken® is a spiced Caribbean rum blended with natural flavors and caramel color. Multiple sightings in the Keystone State find this beast taunting phanatics, stealing cheesesteaks and winding its tentacles behind steel curtains. This limited edition Kraken Attacks Pennsylvania bottle carries the original 94-Proof recipe. |
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| Mandatory Legal Language | The Kraken® Black Spiced Rum. Rum with Natural Flavors and Caramel Color. 47% Alc./Vol. (94 proof). ©2026 Kraken Rum Co., krakenrum.com. Like the deepest sea, the Kraken® should be treated with great respect and responsibility. |
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| Tasting Notes | - Color: Black
- Aroma: Caramel, toffee, spice
- Flavor: Cinnamon, vanilla, nutmeg
- Finish: Lingering and spicy
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| Feature Bullet 1 | Black Spiced Rum: crafted with Caribbean rum + a blend of secret spices |
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| Feature Bullet 2 | Perfect Serve: Spice up your classic or favorite new cocktail or as a shot |
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| Feature Bullet 3 | Aroma & Flavor: Caramel & spice on the nose; flavors of cinnamon, vanilla and nutmeg |
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| Feature Bullet 4 | Taste the flavors of cinnamon, vanilla, and nutmeg and experience its magic |
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| Feature Bullet 5 | The Kraken recalls sea monsters that legend says attacked a ship with spiced rum in Caribbean waters |
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| B2B Brand Description | The #1 selling black spiced rum in the US & the world’s 1st black spiced rum with intriguing secret spices |
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| B2B Variant Description | The #1 selling black spiced rum in the US. Caribbean rums with secret spices to satisfy & intrigue! |
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| B2C Brand Description | Caribbean rum, made with secret spices. It gets its name from the legendary sea monster The Kraken |
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| B2C Variant Description | Taste the flavors of cinnamon, vanilla, nutmeg & experience its magic. Kraken® Original is 94-proof |
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| Brand Statement/Slogan | The #1 selling black-spiced rum in America |
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| Brand Tasting Note Statement | Caribbean rums crafted with intriguing spices to satisfy |
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| Brand Origin Statement | World’s 1st black spiced rum: Caribbean rum & secret spices |
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| Brand Award Statement | Multiple Award-winning: Gold medal in spirits competitions |
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| Keywords | party, mystery, spice, Caribbean, black, caramel, toffee, cinnamon, vanilla, nutmeg, spicy, spring, summer, anytime, friends, dark |
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