| Brand Short Description | The #1 selling black spiced rum in the US, and the world’s 1st black spiced rum. Caribbean rums made with secret spices to satisfy & intrigue! |
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| Brand Long Description | One of the fastest-growing rum brands, The Kraken® is a Caribbean rum, made with secret spices. It gets its name from the legendary sea monster rumored to have attacked a ship carrying spiced rum in Caribbean waters. The Kraken monster was known for its deadly tentacles, razor-sharp teeth, and insatiable appetite. To both honor and appease the beast, the lost barrels of rum were renamed The Kraken. |
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| Variant Short Description | Kraken® Gold Spiced Rum is a well-balanced 70-proof Dominican gold spiced rum, aged for two years with hints of vanilla and cinnamon. |
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| Variant Long Description | A smoother, richer, more approachable liquid Kraken® Gold Spiced Rum provides premium enjoyment to spice-up your cocktails. The Legend continues: The Kraken’s deep and watery keep is said to be filled with the one and only thing it loves more than darkness - gold. Oh, and rum. Obviously. From this keep has arisen The Kraken® Gold Spiced Rum. Rich beyond words and, perhaps, the only bit of lightness The Beast loves with as much passion as its storied black ink. |
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| Mandatory Legal Language | The Kraken® Gold Spiced Rum. Rum with Natural Flavors and Caramel Color. 35% Alc./Vol. (70 proof). ©2026 Kraken Rum Co., krakenrum.com. Like the deepest sea, the Kraken® should be treated with great respect and responsibility. |
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| Tasting Notes | - Color: Golden brown
- Aroma: Sweet caramel, oak and banana bread
- Flavor: Molasses and dark spice fading to caramelized sugar
- Finish: Slightly astringent with toasted oak and Tahitian vanilla
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| Feature Bullet 1 | Caribbean spiced rum from Dominican Republic, aged for two years with hints of vanilla & cinnamon |
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| Feature Bullet 2 | Perfect Serve: Spice up your classic or favorite new cocktail or as a shot |
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| Feature Bullet 3 | Kraken Gold Spiced Rum: Aged Dominican Spiced Rum has hints of vanilla & cinnamon; rich beyond words |
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| Feature Bullet 4 | Molasses & dark spice with caramelized sugar; mildly tart finish with toasted oak & Tahitian vanilla |
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| Feature Bullet 5 | The Kraken recalls sea monsters that legend says attacked a ship with spiced rum in Caribbean waters. |
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| B2B Brand Description | The #1 selling black spiced rum brand in the US & world’s 1st black spiced rum now has Gold Rum |
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| B2B Variant Description | Kraken Gold Spiced Rum: Aged Dominican Spiced Rum has hints of vanilla & cinnamon; rich beyond words |
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| B2C Brand Description | The #1 selling black spiced rum brand in the US & world’s 1st black spiced rum now has Gold Rum |
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| B2C Variant Description | Kraken Gold Spiced Rum: Aged Dominican Spiced Rum has hints of vanilla & cinnamon; rich beyond words |
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| Brand Statement/Slogan | #1 selling black-spiced rum brand in the US offers Gold Rum |
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| Brand Tasting Note Statement | Caribbean rums crafted with intriguing spices to satisfy |
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| Brand Origin Statement | World’s 1st black spiced rum: Caribbean rum & secret spices |
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| Brand Award Statement | Multiple Award-winning: Gold medal in spirits competitions |
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| Keywords | gold, spiced, rum, Kraken, amber, molasses, monster, party, Caribbean, vanilla, cinnamon, rich |
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| Insights Bullet 1 | In Just One Year, Kraken® Gold Has Become The 6th Largest Rum In The Premium Gold Rum Category. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Gold rum accounts for 45% of total rum sales. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Kraken Gold's sales are +275% vs. YA. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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