| Brand Short Description | The #1 selling black spiced rum in the US, and the world’s 1st black spiced rum. Caribbean rums made with secret spices to satisfy & intrigue! |
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| Brand Long Description | One of the fastest-growing rum brands, The Kraken® is a Caribbean rum, made with secret spices. It gets its name from the legendary sea monster rumored to have attacked a ship carrying spiced rum in Caribbean waters. The Kraken monster was known for its deadly tentacles, razor-sharp teeth, and insatiable appetite. To both honor and appease the beast, the lost barrels of rum were renamed The Kraken. |
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| Variant Short Description | Experience the Kraken & Cola ready-to-drink cocktail, boasting delicious notes of spice, rich vanilla, and caramel. |
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| Variant Long Description | One of the fastest-growing rum brands, The Kraken® is the world’s first black spiced rum. Experience The Kraken® in a new way with the Kraken & Cola ready-to-drink cocktail, boasting delicious notes of spice, rich vanilla, and caramel. Made with real rum, the tasty 5% ABV (10 proof) cocktail is convenient for on-the-go or at home with friends. Shake-up your barbeque or pool party with Kraken & Cola today! |
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| Mandatory Legal Language | The Kraken® Black Spiced Rum. Rum with Natural Flavors and Caramel Color. 47% Alc./Vol. (94 proof). ©2026 Kraken Rum Co., Jersey City, NJ. Like the deepest sea, the Kraken® should be treated with great respect and responsibility. |
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| Tasting Notes | - Color: Light brown
- Aroma: Balanced cola spices and spiced rum upfront with light citrus on the nose
- Flavor: Rich vanilla and caramel undertones
- Finish: Toasted oak and sugarcane
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| Feature Bullet 1 | Experience the authentic Kraken & Cola ready-to-drink cocktail |
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| Feature Bullet 2 | Perfect Serve: authentic rum and cola experience chilled, or poured over ice |
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| Feature Bullet 3 | Aroma & Flavor: Cola spices on the nose & a rich, vanilla flavor with caramel undertones |
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| Feature Bullet 4 | Convenient way of taking the best blend of rum and cola wherever you go |
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| Feature Bullet 5 | It tastes just like a rum and coke should. Smooth, pure flavor, high drinkability |
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| B2B Brand Description | Ready-to-Drink beverages up 56% in volume vs. PY1. Kraken RTDs contain real rum - not malt-based |
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| B2B Variant Description | Ready-to-Drink beverages up 56% in volume vs. PY1. Kraken RTDs contain real rum - not malt-based |
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| B2C Brand Description | Experience The Kraken in a new way with the Kraken & Cola ready-to-drink cocktail |
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| B2C Variant Description | Kraken & Cola ready-to-drink cocktail, boasts delicious notes of spice, rich vanilla, & caramel. |
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| Brand Statement/Slogan | One of the fastest growing rum brands, The Kraken. |
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| Brand Tasting Note Statement | Kraken & Cola ready-to-drink cocktail: made with real rum |
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| Brand Origin Statement | The Kraken is the world’s first black spiced rum. |
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| Brand Award Statement | Multiple Platinum and Gold awards at spirits competitions |
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| Keywords | rum, seltzer, cocktail, tasty, hard seltzer, convenient, party, fun, carbonated, can, canned, cola, spice, vanilla, caramel, ready, summer, spring, picnic, garden, to go |
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