| Brand Short Description | Honoring Colorado’s mining pioneers: Mountain whiskeys cut with water from the Rockies |
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| Brand Long Description | TINCUP was made in honor of Colorado’s mining pioneers and the tin cups from which they drank. Inspired by the mountains, TINCUP® is cut with pure Rocky Mountain water and bottled in Denver, Colorado. TINCUP® offers Straight Bourbon (40% ABV – 80 proof), Straight Rye (45% ABV – 90 proof), 6YR Original (42% ABV – 84 proof); TINCUP Fourteener and TINCUP® 10 Bourbon (42% ABV – 84 proof) |
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| Variant Short Description | TINCUP® Rye is a bold, smooth 100% straight rye whiskey with a lingering finish + caramel & silky tannic mouthfeel |
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| Variant Long Description | TINCUP® Rye is a bold, smooth, 100% straight rye whiskey, distilled and aged in Indiana for 3 years, then cut to proof with pure Rocky Mountain water. It is a celebration of America’s frontier, and the golden age when rye whiskey won the west. TINCUP Rye has been crafted to honor the original rye recipes from the 1850s that were enjoyed by settlers, mountain men and miners during that time. The straight rye whiskey carries a lingering finish with a caramel and silky tannic mouthfeel. (45% ABV – 90 proof). |
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| Mandatory Legal Language | TINCUP® Straight Rye Whiskey. 45% Alc./Vol. (90 proof). ©2026 TINCUP®, tincupwhiskey.com. Please drink TINCUP® Whiskey responsibly. |
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| Tasting Notes | - Color: Caramel
- Aroma: Spicy with hints of fruit and vanilla
- Flavor: Bold yet smooth
- Finish: Lingering with a caramel and silky tannic mouth-feel
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| Feature Bullet 1 | “High rye” bourbon, distilled & aged in Indiana blended with a bit of Colorado single malt whiskey |
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| Feature Bullet 2 | Perfect Serve: Neat from the cap or in a rustic cocktail like Mountain Mule |
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| Feature Bullet 3 | The whiskey has a flavor of rye spice, cinnamon and caramel and a rye spice, clean finish. |
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| Feature Bullet 4 | TINCUP® Rye: a salute to Colorado, American history & the golden age when rye whiskey won the West |
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| Feature Bullet 5 | True Mountain whiskey, it is cut to proof with pure Rocky Mountain water. |
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| B2B Brand Description | TINCUP American Whiskey: blends two great American whiskeys aged in #3 charred American oak barrels |
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| B2B Variant Description | Bold, smooth rye whiskey, made of 95% Mid-Western rye & 5% barley. Distilled, aged for 3 years. |
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| B2C Brand Description | TINCUP® Rye: a salute to Colorado, American history & the golden age when rye whiskey won the West |
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| B2C Variant Description | Aroma of citrus, black pepper, ginger snap. Rye spice, cinnamon, caramel flavor with clean finish |
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| Brand Statement/Slogan | TINCUP honors the Rockies & the pioneers, who paved the way |
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| Brand Tasting Note Statement | High-quality American whiskey with a clean finish |
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| Brand Origin Statement | Saluting American history when rye whiskey won the West |
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| Brand Award Statement | Award-winning: Many Gold medals in spirits competitions |
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| Keywords | American, whiskey, Colorado, outdoors, rugged, rye, fall, winter, anytime, caramel, spice, fruit, vanilla, smooth, mountain |
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| Insights Bullet 1 | Tincup® Rye's sales are +15% vs. YA. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Tincup® Rye's growth rate is more than 6x that of the total American rye whiskey segment. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | American whiskey sales are up by 46% over the past 5 years (CAGR: 7.9%). |
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| Insights Bullet 3 Source | IWSR |
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