| Brand Short Description | 100% agave tequila. Double-distilled 1800® is the best-selling super-premium tequila in the US. |
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| Brand Long Description | Best-selling 100% agave, super-premium tequila, 1800® follows the original formula created in the year 1800. The 1800® brand boasts Blanco, Coconut, Reposado, Añejo, Milenio, Guachimonton, Cristalino and High-Proof varieties. This range allows tequila novices and connoisseurs to experience the double-distilled cleanness of blanco and nuanced aged tequilas.
• Made from blue agave handpicked in Jalisco, Mexico’s highlands.
• 1800's bottles, reminiscent of ancient Mayan stone pyramids, are iconic. |
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| Variant Short Description | 1800® Coconut is a unique fusion of fresh, ripe coconut and 1800 Blanco Tequila. Smooth & medium-bodied with coconut notes. |
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| Variant Long Description | 100% Agave + Natural Coconut. 1800® Coconut is a unique fusion of fresh, ripe coconut and 1800 Blanco Tequila. It is crystal clear with blond highlights and evokes a soft, tropical aroma with sweet agave notes. The flavor of 1800 Coconut is smooth and medium-bodied with notes of coconut. The finish is long with subtle, sweet coconut. (ABV 35% - 70 proof). Great for cocktails, a simple serve is Coconut Crusher: 1 part 1800® Coconut Tequila, 2 parts pineapple juice; shake and pour over ice. Serve. |
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| Mandatory Legal Language | 1800® Tequila with Coconut Flavor. 35% Alc./Vol. (70 proof). Trademarks owned by JC Master Distribution Limited. ©2026 Proximo, 1800tequila.com. Please drink responsibly. |
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| Tasting Notes | - Color: Crystal clear
- Aroma: Soft and tropical with sweet agave
- Flavor: Smooth and medium-bodied with notes of coconut
- Finish: Long, subtle sweet coconut finale
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| Feature Bullet 1 | Made from blue agave handpicked in Jalisco, Mexico’s highlands. 100% Agave + Natural Coconut. |
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| Feature Bullet 2 | Perfect Serve: Great for cocktails. A simple serve is Coconut Crusher |
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| Feature Bullet 3 | Smooth & medium-bodied flavor with notes of coconut. The finish is long with subtle, sweet coconut |
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| Feature Bullet 4 | It is crystal clear with blond highlights & evokes a soft, tropical aroma with sweet agave notes. |
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| Feature Bullet 5 | 1800 Coconut is vegan, vegetarian, Keto-friendly and GMO free. Made with natural flavors. |
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| B2B Brand Description | 1800® is the #1 Super-Premium tequila in the U.S. |
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| B2B Variant Description | Crafted from 100% blue agave: a unique fusion of fresh, ripe coconut & double-distilled 1800 Blanco |
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| B2C Brand Description | From the world’s most awarded tequila family, recognized as best in its class. |
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| B2C Variant Description | A fusion of fresh, ripe coconut & 1800 Blanco Tequila. Smooth, medium-bodied with coconut notes |
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| Brand Statement/Slogan | #1 Super-Premium Tequila in the US |
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| Brand Tasting Note Statement | Crafted with care; defined by its rich and varied tastes |
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| Brand Origin Statement | 220-year-old recipe introduced the world to premium tequila |
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| Brand Award Statement | Platinum & Consumers' Choice, 2023 SIP Awards |
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| Keywords | agave, coconut, tropical, sweet, smooth, party, friends, cocktails, anytime, spring, summer, tequila |
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| Insights Bullet 1 | 1800® Coconut leads flavored tequila with a 35% category share. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | 1800® Coconut has achieved 13% average annual growth over the past 5 years. |
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| Insights Bullet 2 Source | IWSR |
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| Insights Bullet 3 | Flavored tequila sales have more than doubled since 2020. |
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| Insights Bullet 3 Source | IWSR |
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