| Brand Short Description | World’s #1 tequila brand. Double-distilled tequilas from Jose Cuervo: the 1st family of Tequila. |
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| Brand Long Description | Jose Cuervo® is the world’s #1 tequila brand. The 1st commercial producers of tequila maintains quality tequila production from farm to bottle. Cuervo tequilas are crafted with blue agave from the family estate in Jalisco, Mexico and can be savored in Especial, Tradicional and Reserva de la Familia® brands.
• The world’s #1 cocktail, The Margarita, is best enjoyed with Cuervo tequila! Cuervo offers ready-to-drink cocktails under the Authentic Margarita, Golden Margarita and Sparkling Margarita brands. |
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| Variant Short Description | Secret blend of Tradicional® Reposado, Tradicional® Añejo and Reserva de la Familia® Extra-Añejo tequilas that undergo a special process to enhance the smoothness and purity of flavors, leaving behind a crystal clear tequila, perfect for sipping neat or on the rocks. |
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| Variant Long Description | Jose Cuervo® Tradicional® Cristalino is an exclusive blend of three aged tequilas: Tradicional® Reposado and Añejo, each aged in new American oak, and Reserva de la Familia® Extra Añejo, aged in French and American oak. Filtered to remove the liquid’s color, while intensifying its purity of flavors. The result is a crystal clear, sipping tequila of exceptional smoothness. Packaged in a stylish bottle, this Cristalino is perfect for tequila lovers looking to share elegance and finesse with others. (40% ABV-80 proof). |
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| Mandatory Legal Language | Jose Cuervo® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
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| Tasting Notes | - Color: Crystal clear
- Aroma: Pure notes of agave and tropical fruit with subtle hints of oak
- Flavor: Agave, quince, melon, and mango backed by smooth secondary notes of vanilla and spice
- Finish: Long and pure
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| Feature Bullet 1 | We are the original! The 1st tequila distillery & the tequila used in the first-ever margarita |
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| Feature Bullet 2 | Perfect Serve: chilled shot |
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| Feature Bullet 3 | Flavor: Agave, quince, melon, & mango backed by smooth secondary notes of vanilla & spice |
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| Feature Bullet 4 | Double-distilled 100% blue agave tequila |
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| Feature Bullet 5 | Crystal clear, remarkably smooth sipping tequila blended from reposado, añejo & extra añejo tequilas |
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| B2B Brand Description | Stock the #1 selling tequila brand in the world. Innovation drives trial. |
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| B2B Variant Description | The top of the Cuervo Tradicional line, which has been masterfully made for over 200 years |
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| B2C Brand Description | Tradicional is a compelling trade-up for tequila drinkers seeking an enhanced drinking experience |
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| B2C Variant Description | Crystal clear, remarkably smooth sipping tequila blended from reposado, añejo & extra añejo tequilas |
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| Brand Statement/Slogan | 250 years of craftmanship: the 1st tequila distillery |
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| Brand Tasting Note Statement | A compelling trade-up for an enhanced drinking experience |
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| Brand Origin Statement | 250 years of expertise & recipes handed down for generations |
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| Brand Award Statement | Award-winning brand: Platinum & Gold in top competitions |
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| Keywords | Aged, tequila, smooth, clear, premium, Cuervo, Tradicional, reposado, extra añejo, Mexico, agave, 100% agave, artisan, sipping, Reserva de la Familia, oak, American, French, crystal, elegant, gift |
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| Insights Bullet 1 | Jose Cuervo Tradicional Cristalino's sales jumped by more than 60% in 2023. |
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| Insights Bullet 1 Source | IWSR |
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| Insights Bullet 2 | Jose Cuervo Tradicional Cristalino sales are +25% over the L52 weeks: 9 points above total Cristalino growth during that period. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Cristalino sales have more than tripled since 2020. |
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| Insights Bullet 3 Source | IWSR |
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