| Brand Short Description | Reserva de la Familia® is the crown jewel of the Cuervo family of tequilas. For over 11 generations, Reserva de la Familia® was a family secret only shared with the closest of friends. In 1995, to celebrate their 200-year anniversary, the family decided to share this special blend with people who truly savor an exceptional tequila. |
|---|
| Brand Long Description | Reserva de la Familia® is Jose Cuervo’s finest tequila. For over 11 generations, it was a family secret only shared with the closest of friends. In 1995, to celebrate their 200-year anniversary, the family decided to share this special blend with people who truly savor an exceptional tequila. Made with only 8-10 year hand-selected organic agave from the estate’s richest volcanic soil with only the most flavorful inner portion of the agave’s heart used to craft these delicious tequilas. |
|---|
| Variant Short Description | Reserva de la Familia® Organic Platino utilizes Cuervo’s proprietary distillation method, “Esencia de Agave,” to optimize the agave notes, resulting in a vibrant tequila of exquisite character and complexity, that reflects the pure character and essence of Mexico's prized blue Weber agave. Does not contain additives. |
|---|
| Variant Long Description | Reserva de la Familia® Platino is specially made using the ‘Esencia de Agave’ process. This unique production method allows the notes of agave to keep their original character, intense aroma and flavor. Made with yeast, water & 100% agave from our family reserve, the bright, clear spirit has a unique sweet and spicy palate with notes of melon, honey and hay. It finishes medium and crisp with notes of chamomile and cinnamon. Enjoy this unique expression on the rocks. Does not contain additives. (40 ABV-80 proof). The Reserva de la Familia family of products are top award winners. |
|---|
| Mandatory Legal Language | Jose Cuervo® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
|---|
| Tasting Notes | - Color: Bright and Clear
- Aroma: Pepper, honeyed agave on the nose with a hint of apple and parsley
- Flavor: A unique, sweet and spicy palate with notes of melon, honey and hay
- Finish: Medium and crisp with notes of chamomile and cinnamon
|
|---|
| B2B Variant Description | Crafted from our family reserve: 100% agave, water & yeast. Does not contain additives. |
|---|
| B2C Variant Description | Crafted from our family reserve: 100% agave, water & yeast. Does not contain additives. |
|---|
| Brand Tasting Note Statement | Handcrafted luxurious tequilas of richness, purity & taste. Does not contain additives. |
|---|
| Keywords | tequila, 100% agave, clear, honey, sweet, spicy, crisp, chamomile, cinnamon, spring, summer, anytime, high-end, premium, party, friends, Cinco de Mayo |
|---|
| Insights Bullet 1 | Reserva De La Familia sales have nearly tripled over the past 5 years. |
|---|
| Insights Bullet 1 Source | IWSR |
|---|
| Insights Bullet 2 | Reserva De La Familia Platino's sales have jumped by 60% since 2020. |
|---|
| Insights Bullet 2 Source | IWSR |
|---|
| Insights Bullet 3 | $50+ Blanco tequila sales are +22% over the past year. |
|---|
| Insights Bullet 3 Source | Nielsen |
|---|
| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
|---|
