| Brand Short Description | Established in 1857, Gran Centenario® Tequila has been carrying Mexican traditions and heritage for centuries. |
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| Brand Long Description | Established in 1857 by Lázaro Gallardo, Gran Centenario® Tequila remains a family-owned business and is still crafted in the highlands of Jalisco, Mexico at Ex Hacienda Los Camichines. Lázaro Gallardo is claimed to be the first tequila master distiller (maestro tequilero) in history, as he created the Selección Suave process. By this process, he would only pick the richest, smoothest tequila and blend them together, creating a product with superior quality. This process is still in place while producing our tequila. |
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| Variant Short Description | Gran Centenario® Plata is meticulously-crafted tequila, slow-cooked, double-distilled and gently mellowed in American oak to preserve its fresh agave character with a smooth, refined finish. Does not contain additives. |
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| Variant Long Description | Gran Centenario® is a family-owned product crafted in the highlands of Jalisco, Mexico. Gran Centenario® Plata is distilled from carefully selected blue agave, water and yeast – that’s it! The result is a 100% agave tequila of unusual smoothness and quality. Our Plata is the winner of various awards including a DOUBLE GOLD MEDAL from the San Francisco World Spirits Competition. Does not contain additives. (ABV 40% – 80 proof). |
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| Mandatory Legal Language | Gran Centenario® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, grancentenario.com. Please drink responsibly. |
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| Tasting Notes | - Color: Slightly straw-colored, with bright greenish silver hues
- Aroma: Balanced herbal aroma with hints of fruit and agave
- Flavor: Balanced fruit-forward notes of pear, lime, and citrus with a hint of black pepper
- Finish: Ultra-smooth
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| Feature Bullet 1 | Gran Centenario® is a family-owned product crafted in the highlands of Jalisco, Mexico. |
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| Feature Bullet 2 | Perfect serve: In simple cocktails like Ranch water. |
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| Feature Bullet 3 | Balanced fruit-forward notes of pear & citrus with hints of black pepper. Ultra-smooth finish |
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| Feature Bullet 4 | Double-distilled from carefully selected blue agave, resulting in a tequila of unusual smoothness |
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| Feature Bullet 5 | Established in 1857 by Lázaro Gallardo, the brand remains a family-owned business |
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| B2B Brand Description | Gran Centenario is Mexico’s #1 selling tequila. |
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| B2B Variant Description | Made with 100% agave, water, yeast: that’s it, no shortcuts. Does not contain additives. |
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| B2C Brand Description | Appeals to consumers seeking authenticity. A brand steeped in history; embodies true Mexican spirit |
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| B2C Variant Description | Made with 100% agave, water, yeast: that’s it, no shortcuts. Does not contain additives. |
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| Brand Statement/Slogan | Gran Centenario is Mexico’s #1 selling tequila |
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| Brand Tasting Note Statement | Made with 100% agave, water, yeast: balanced & fruit-forward. Does not contain additives. |
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| Brand Origin Statement | 150-year-old recipe: created by the 1st maestro tequilero |
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| Brand Award Statement | Double Gold & Platinum awards at various competitions |
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| Keywords | herbal, smooth, straw, silver, 100% agave, tequila, fruit, lime, citrus, pepper, friends, spring, summer, Cinco de Mayo |
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| Insights Bullet 1 | Gran Centenario Plata's sales are up by nearly 50% over the past year. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Gran Centenario Plata is the number-three blanco tequila in the $30-$35+ tier. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Gran Centenario Plata's growth rate is more than 10X total blanco tequila's. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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