| Brand Short Description | Established in 1857, Gran Centenario® Tequila has been carrying Mexican traditions and heritage for centuries. |
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| Brand Long Description | Established in 1857 by Lázaro Gallardo, Gran Centenario® Tequila remains a family-owned business and is still crafted in the highlands of Jalisco, Mexico at Ex Hacienda Los Camichines. Lázaro Gallardo is claimed to be the first tequila master distiller (maestro tequilero) in history, as he created the Selección Suave process. By this process, he would only pick the richest, smoothest tequila and blend them together, creating a product with superior quality. This process is still in place while producing our tequila. |
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| Variant Short Description | Mexico’s #1 tequila*, Gran Centenario® Añejo is a rich and refined tequila, aged 12–16 months in medium-charred American oak barrels to deliver a smooth, complex profile with notes of oak, spice and cooked
agave. (*Source: IWSR 2024) |
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| Variant Long Description | Gran Centenario® Añejo is distilled from carefully selected blue agave and aged in new American oak barrels, then blended using the proprietary Selección Suave process, which blends the richest and smoothest tequilas to yield a smooth, complex taste profile.
• 100% blue agave tequila boasting a sweet cooked agave flavor with toasted nuts, unsweetened chocolate and caramel
• Winner of various awards including a DOUBLE GOLD MEDAL at the 2019 San Francisco World Spirits Competition. |
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| Mandatory Legal Language | Gran Centenario® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, grancentenario.com. Please drink responsibly. |
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| Feature Bullet 1 | Established in 1857 by Lázaro Gallardo, the brand remains a family-owned business |
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| Feature Bullet 2 | Perfect serve: In a rocks glass, over ice or in an elevated cocktail like a Golden Angel |
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| Feature Bullet 3 | Flavor: Smooth with a hint of sweetness & notes of cooked agave, toasted almonds, cloves & vanilla |
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| Feature Bullet 4 | Carefully-selected agave aged in American oak yields tequila of unparalleled smoothness & quality |
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| Feature Bullet 5 | Still crafted from 100% blue agave in the highlands of Jalisco, Mexico at Ex Hacienda Los Camichines |
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| B2B Brand Description | Gran Centenario is Mexico’s #1 selling tequila. |
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| B2B Variant Description | Gran Centenario is Mexico's #1 tequila. 100% agave award-winning Añejo is aged in new American oak |
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| B2C Brand Description | Appeals to consumers seeking authenticity. A brand steeped in history; embodies true Mexican spirit |
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| B2C Variant Description | Añejo aged an average of 16 months in new American oak casks; smooth with a hint of sweetness |
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| Brand Statement/Slogan | Gran Centenario is Mexico’s #1 selling tequila |
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| Brand Tasting Note Statement | Our soft, complex Añejo is the winner of many awards |
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| Brand Origin Statement | 150-year-old recipe: created by the 1st maestro tequilero |
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| Brand Award Statement | Multiple Gold awards at various competitions |
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| Keywords | aged, tequila, 100% agave, gold, fruit, almonds, sweet, suave, complex, smooth, premium, special, winter, fall, holiday |
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| Insights Bullet 1 | Gran Centenario is the #1 Añejo in the $30-$40 tier. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Gran Centenario Añejo's growth rate is almost 10 points higher than the Añejo category. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Añejo sales are up by more than 75% since 2020. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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