| Brand Short Description | JAJA is born to restore tequila to its roots with a high-quality product and a lighthearted spirit intended to bring together good laughs with great company. "JAJA" like "ha-ha", in case you didn't quite get that yet. |
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| Brand Long Description | A few years ago, three friends noticed that high-quality tequila was being sipped a little too seriously, while the so-called “fun” tequila was entirely undrinkable. They realized that quality didn't have to mean compromising on spirit. So, they set-out to craft something that checked both boxes. With the help of Alex & Drew from The Chainsmokers, they found the perfect balance between quality and fun, creating a brand perfect for celebrating the little things in life. JAJA was born to restore tequila to its roots with a high-quality product and a lighthearted spirit intended to bring together good laughs with great company. "JAJA" like "ha-ha", in case you didn't quite get that yet. |
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| Variant Short Description | Aged for six months in the finest oak barrels, our small-batch and award-winning Reposado exhibits notes of sweet maple, cooked agave, and toasted wood. Rich and refined, but still down-to-earth. |
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| Variant Long Description | Our small-batch Reposado is handcrafted using only 100% Agave Azul from the Highlands of Jalisco. JAJA is GMOs-free and gluten-free, vegan-friendly with OK Kosher certification. Aged for six months in the finest oak barrels, JAJA Reposado exhibits notes of sweet maple, cooked agave, and toasted wood. Rich and refined, but still down-to-earth. |
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| Mandatory Legal Language | JAJA® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by JAJA Spirits LLC. ©2026 Proximo, hola@jajatequila.com. Please drink responsibly. |
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| Tasting Notes | - Color: Brightly golden
- Aroma: Sweet maple and toasted wood
- Flavor: Roasted agave and woody vanilla
- Finish: Rich with notes of caramel
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| Feature Bullet 1 | JAJA is GMOs and gluten free, vegan-friendly with OK Kosher certification |
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| Feature Bullet 2 | Eco-Friendly Tequila: Made with only sustainably sourced ingredients & packaging materials |
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| Feature Bullet 3 | Aged 6 months in oak barrels, JAJA Reposado has notes of sweet maple, cooked agave & toasted wood |
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| Feature Bullet 4 | Perfect Serve: On the rocks or for elevated cocktails like Espresso Martini |
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| Feature Bullet 5 | Our superior craftsmanship & down-to-earth approach highlight the care that goes into each bottle |
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| B2B Brand Description | Our award-winning 100% Blue Agave, JAJA® Tequila is a testament to our firm commitment to quality |
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| B2B Variant Description | Our small-batch Reposado is handcrafted using only 100% Agave Azul from the Highlands of Jalisco |
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| B2C Brand Description | Our award-winning 100% Blue Agave, JAJA® Tequila is a testament to our firm commitment to quality |
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| B2C Variant Description | Aged 6 months in oak barrels, JAJA Reposado has notes of sweet maple, cooked agave & toasted wood |
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| Brand Statement/Slogan | JAJA' or 'HA HA' in English is not your ordinary tequila |
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| Brand Tasting Note Statement | Reposado: notes of sweet maple, cooked agave & toasted wood |
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| Brand Origin Statement | JAJA is rich & refined but still down-to-earth! |
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| Brand Award Statement | 20+ prestigious awards & "2023 Tequila of the Year" |
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| Keywords | JAJA Tequila, tequila, quality, reposado tequila, reposado, agave, 100% agave, celebrity, California, JAJA, award winning tequila, gluten-free, handcrafted, sweet, maple, wood, rich, refined |
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| Insights Bullet 1 | Jaja Reposado sales are +25% vs. YA. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Jaja Reposado's sales have more than doubled since 2020. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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| Insights Bullet 3 | Reposado may be tequila's hottest category: sales are +29% over the past year. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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