| Brand Short Description | Mexico's #1 selling mezcal, 400 Conejos®, carries ancient Mesoamerican traditions in every bottle. |
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| Brand Long Description | 400 Conejos®, #1 Mezcal* in U.S. and Mexico, carries ancient Mesoamerican traditions in every bottle. According to native Mesoamerican traditions, priests were the only ones who could establish a channel of communication with the gods. To achieve it, they practiced ritual drinking of beverages made from agave. The gods of the drinks were called collectively centzon-totochin (400 rabbits) in Nahuatl. The number 400 was synonymous with "innumerable" and "uncountable". It is believed that the spirit of the 400 rabbits carries on in each bottle of this fine mezcal. Smooth, lightly smoky and easy-to-drink, 400 Conejos is perfect for those beginning their mezcal-drinking journey. (*Source: IWSR 2024) |
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| Variant Short Description | 400 Conejos® Cuishe: Subtly sweet cooked agave emerges on the palate alongside subtle floral and earthy tones |
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| Variant Long Description | In the towns of Tlacolula and Miahuatlán, in Mexico's renowned state of Oaxaca, carefully selected Espadín and Cuishe agaves are harvested and then cooked in traditional volcanic earth pit ovens. The wood is lit and volcanic rocks are placed on top of it in a pyramid shape. The oven is covered with cloth and earth and the piñas are cooked for 3 to 5 days. Once cooked, the piñas are milled using a stone pulled by a horse. The fermentation process then takes place in a wooden tub. 400 Conejos® Mezcal is double distilled in copper pot stills and then bottled to enjoy at 80 proof. |
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| Mandatory Legal Language | 400 Conejos® Mezcal. 40% Alc./Vol. (80 proof). Trademarks owned by Crista La Santa, S.A.P.l. de C.V. ©2026 Proximo, 400conejos.com. Please drink responsibly. |
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| Tasting Notes | - Color: Transparent with nuanced platinum sparks.
- Aroma: Floral and herbal aromas, combined with a hint of firewood and ash.
- Flavor: Subtly sweet cooked agave emerges on the palate alongside subtle floral and earthy tones.
- Finish: Complex and smooth with a lingering trace of smoke.
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| Feature Bullet 1 | Artisanal: Espadín and Cuishe agaves are harvested & cooked in traditional volcanic earth pit ovens |
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| Feature Bullet 2 | Perfect serve: 400 Conejos is perfect for your everyday “mezcalita” or smoky margarita |
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| Feature Bullet 3 | Aroma & Flavor: Floral & herbal aromas: subtly sweet cooked agave flavor with floral & earthy tones |
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| Feature Bullet 4 | Double-distilled in copper pot stills and then bottled to enjoy at 80 proof |
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| Feature Bullet 5 | A brand of high quality & authenticity in standout colorful packaging reminiscent of Oaxaca, Mexico. |
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| B2B Brand Description | 400 Conejos is the world’s best-selling mezcal (volume). Massive growth (187%) vs. category (10.4%) |
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| B2B Variant Description | 400 Conejos is the world’s best-selling mezcal (volume). Massive growth (187%) vs. category (10.4%) |
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| B2C Brand Description | Start your mezcal journey with smooth, lightly smoky and easy to drink 400 Conejos |
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| B2C Variant Description | 400 Conejos crafts uniquely smooth, smoky, easy to drink mezcals to spice-up your cocktails |
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| Brand Statement/Slogan | Quality & authenticity packaged to highlight Oaxaca, Mexico |
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| Brand Tasting Note Statement | Smooth, lightly smoky & a perfect start for mezcal drinkers |
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| Brand Origin Statement | Used in Mesoamerican traditions: heritage in every bottle |
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| Brand Award Statement | Winner of top-tier awards. Cuishe won 6 in 2023 alone |
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| Keywords | smooth, popular, Mexico, agave, mezcal, authentic, Espadin, smoky, wood, subtle, artisan, floral, earthy |
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| Insights Bullet 1 | 400 Conejos® is the #1 selling Mezcal in the US market over the L26 Wks. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L26 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | 400 Conejos® Cuishe is one of the fastest-growing Mezcals in the US market (+366% vs. YA). |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | In its short time on the market, 400 Conejos® Cuishe has already become one of the top 15 selling Mezcals in the US market. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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