| Brand Short Description | World’s #1 tequila brand. Double-distilled tequilas from Jose Cuervo: the 1st family of Tequila. |
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| Brand Long Description | Jose Cuervo® is the world’s #1 tequila brand. The 1st commercial producers of tequila maintains quality tequila production from farm to bottle. Cuervo tequilas are crafted with blue agave from the family estate in Jalisco, Mexico and can be savored in Especial, Tradicional and Reserva de la Familia® brands.
• The world’s #1 cocktail, The Margarita, is best enjoyed with Cuervo tequila! Cuervo offers ready-to-drink cocktails under the Authentic Margarita, Golden Margarita and Sparkling Margarita brands. |
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| Variant Short Description | Jose Cuervo® Aniversario is an ultra-rare 100% blue agave extra añejo from the family’s reserve; aged by double-cask method |
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| Variant Long Description | Ultra-rare Luxury. This limited edition commemorates the historic birth of tequila production and eleven generations of Cuervo family tradition. In anticipation of the 250th anniversary, Jose Cuervo® jimadores planted blue agave on the same land granted in 1758 to Don José Antonio de Cuervo by King Carlos of Spain and used these estate-grown plants exclusively in the production of this Aniversario.
Jose Cuervo® 250 Aniversario is a 100% blue agave extra añejo tequila blended from the most select tequilas in the family’s reserve and aged in a unique double-cask method. The decanter was inspired by the original glass bottle first used by Jose Cuervo® to ship tequila to towns throughout Mexico. Each bottle comes with an elegant oak gift box and a sequential number etched into the glass, certifying the product’s rarity and authenticity. |
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| Mandatory Legal Language | Jose Cuervo® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
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| Tasting Notes | - Color: Intensely deep amber with bright copper and golden hues
- Aroma: Lightly-toasted oak wood, vanilla, almonds, walnut, chocolate, caramel, honey. Fruit notes such as agave, prune, red fruit, raisin, very ripe fig, banana, apples and some spices: cloves and an intense cinnamon note.
- Flavor: Sweet, subtle agave, hint of oak and vanilla
- Finish: Excellent softness with a velvety sensation accentuating the pleasant, balanced warming spirit.
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| Feature Bullet 1 | Aged in new French & American oak barrels; finished by resting the liquid in Spanish sherry casks |
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| Feature Bullet 2 | Perfect Serve: Savor this masterpiece Neat |
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| Feature Bullet 3 | Flavor: Sweet, subtle agave, hint of oak & vanilla. Excellent soft finish with a velvety sensation |
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| Feature Bullet 4 | Rare 100% agave extra añejo tequila blended from the most select tequilas in the family’s reserve |
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| Feature Bullet 5 | Rare: Each bottle comes with an elegant oak gift box & a sequential number etched into the glass |
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| B2B Brand Description | Limited edition commemorates the birth of tequila production & 11 generations of Cuervo tradition |
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| B2B Variant Description | Ultra-rare 100% blue agave extra añejo from the Cuervo family’s reserve; aged by double-cask method. |
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| B2C Brand Description | Limited edition commemorates the birth of tequila production & 11 generations of Cuervo tradition |
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| B2C Variant Description | Ultra-rare 100% blue agave extra añejo from the Cuervo family’s reserve; aged by double-cask method. |
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| Brand Statement/Slogan | 250 years of craftmanship: the 1st tequila distillery |
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| Brand Tasting Note Statement | A compelling trade-up for an enhanced drinking experience |
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| Brand Origin Statement | 250 years of expertise & recipes preserved for generations |
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| Brand Award Statement | Award-winning brand: Platinum & Gold in top competitions |
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| Keywords | extra añejo, tequila, special, limited, winter, fall, reserve, oak, tequila, 100% agave, aged, unique, smooth, premium |
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