| Brand Short Description | 100% agave tequila. Double-distilled 1800® is the best-selling super-premium tequila in the US. |
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| Brand Long Description | Best-selling 100% agave, super-premium tequila, 1800® follows the original formula created in the year 1800. The 1800® brand boasts Blanco, Coconut, Reposado, Añejo, Milenio, Guachimonton, Cristalino and High-Proof varieties. This range allows tequila novices and connoisseurs to experience the double-distilled cleanness of blanco and nuanced aged tequilas.
• Made from blue agave handpicked in Jalisco, Mexico’s highlands.
• 1800's bottles, reminiscent of ancient Mayan stone pyramids, are iconic. |
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| Variant Short Description | 1800® Reposado is 100% blue agave aged in American & French oak barrels. Rich, buttery caramel, mild spice flavor |
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| Variant Long Description | 1800® Reposado tequila is crafted using 100% Tequilana Weber blue agave cared for and handpicked by expert farmers in the highlands of Jalisco, Mexico. A selection of double-distilled white tequilas are blended together then matured in French and American oak barrels. This rich liquid has notes of buttery caramel, mild spices and a touch of smokiness, which is imparted by the finishing process. Perfect mixed in a cocktail or on the rocks. (ABV 40% - 80 proof) |
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| Mandatory Legal Language | 1800® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by JC Master Distribution Limited. ©2026 Proximo, 1800tequila.com. Please drink responsibly. |
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| Tasting Notes | - Color: Bright honey
- Aroma: Oaky agave
- Flavor: Notes of buttery caramel, mild spices and a touch of smokiness
- Finish: Sweet orange peel, white pepper and Marzipan
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| Feature Bullet 1 | 1800 Reposado uses only 100% blue agave handpicked from the highlands in Jalisco, Mexico. |
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| Feature Bullet 2 | Perfect Serve: mixed in a cocktail, sipped neat or on the rocks |
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| Feature Bullet 3 | Aroma & Flavor: Oaky agave on the nose; taste of buttery caramel, mild spices & a smoky touch |
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| Feature Bullet 4 | A special selection of white tequilas are double-distilled for a smoother, cleaner flavor, then rested |
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| Feature Bullet 5 | 1800 Reposado is vegan, vegetarian, Keto and GMO free |
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| B2B Brand Description | 1800® is the #1 Super-Premium tequila in the U.S. |
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| B2B Variant Description | Crafted from 100% blue agave, double-distilled, then rested in new French & American oak barrels |
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| B2C Brand Description | From the world’s most awarded tequila family, recognized as best in its class. |
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| B2C Variant Description | 100% blue agave aged in American & French Oak barrels. Rich, buttery caramel, mild spice flavor |
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| Brand Statement/Slogan | #1 Super-Premium Tequila in the US |
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| Brand Tasting Note Statement | Crafted with care; defined by its rich and varied tastes |
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| Brand Origin Statement | 220-year-old recipe introduced the world to premium tequila |
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| Brand Award Statement | Gold: SIP Awards & San Francisco World Spirits Competition |
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| Keywords | honey, 100% agave, oaky, buttery, caramel, smoky, sweet, orange, tequila, Cinco de Mayo |
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| Insights Bullet 1 | 1800® is the top-selling Reposado in the $25-$30 price tier. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | 1800® Repo has grown by more than 70% since 2020. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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| Insights Bullet 3 | Reposado may be tequila's hottest category: sales are +29% over the past year. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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