| Brand Short Description | 100% agave tequila. Double-distilled 1800® is the best-selling super-premium tequila in the US. |
|---|
| Brand Long Description | Best-selling 100% agave, super-premium tequila, 1800® follows the original formula created in the year 1800. The 1800® brand boasts Blanco, Coconut, Reposado, Añejo, Milenio, Guachimonton, Cristalino and High-Proof varieties. This range allows tequila novices and connoisseurs to experience the double-distilled cleanness of blanco and nuanced aged tequilas.
• Made from blue agave handpicked in Jalisco, Mexico’s highlands.
• 1800's bottles, reminiscent of ancient Mayan stone pyramids, are iconic. |
|---|
| Variant Short Description | 1800 Tequila, renowned for its accolades, introduces a special edition 1800 Milenio®, in collaboration with famed surrealist Pedro Friedeberg. This Mexican tequila symbolizes the fusion of premium Weber blue agave and expert craftsmanship. Distinctively aged first in new American oak barrels, then in French oak cognac barrels, it offers a harmonious blend of vanilla, red fruit, and cinnamon flavors. |
|---|
| Variant Long Description | 1800 Tequila, the world's most awarded tequila, introduces its ultra-premium, limited edition artist collaboration with acclaimed surrealist Pedro Friedeberg. This collaboration has led to a custom design for its ultimate luxury expression, 1800 Milenio®. Pedro’s artwork, gracing the bottles, features a blend of lines, shapes, patterns, and shading. Inspired by his early experiences with architecture, the design alludes to various buildings, places, and landscapes. Harmonizing with the pyramid-shaped bottle of Milenio®, his design reflects 1800® Tequila’s heritage and roots in Mexican culture. This tequila represents the pinnacle of craftsmanship, embodying the essence of the land that nurtures the finest Weber blue agave. Following a prolonged and careful aging process in new American oak barrels, this extra-aged tequila is then matured in French oak cognac barrels. This dual aging process creates a balanced, soft, and unique flavor profile, marked by notes of vanilla, red fruit, and cinnamon. |
|---|
| Mandatory Legal Language | 1800® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by JC Master Distribution Limited. ©2026 Proximo, 1800tequila.com. Please drink responsibly. |
|---|
| Tasting Notes | - Color: Dark amber gold
- Aroma: Oaky with notes of vanilla
- Flavor: Elegant notes of vanilla, red fruit and cinnamon
- Finish: Mint-chocolate
|
|---|
| Feature Bullet 1 | Milenio is a pinnacle of craftsmanship & worthy of those who appreciate the finest tequila. |
|---|
| Feature Bullet 2 | Perfect Serve: We recommend serving 1800® Milenio neat |
|---|
| Feature Bullet 3 | A balanced, soft & unique flavor profile, marked by notes of vanilla, red fruit, & cinnamon. |
|---|
| Feature Bullet 4 | Ultra-premium, limited edition artist collaboration with acclaimed surrealist Pedro Friedeberg. |
|---|
| Feature Bullet 5 | A perfect expression of the lands & hands that nurture the Weber blue agave & craft this tequila |
|---|
| B2B Brand Description | 1800® is the #1 Super-Premium tequila in the U.S. |
|---|
| B2B Variant Description | Crafted from 100% blue agave, double-distilled, aged, then matured in French Oak ex-Cognac barrels. |
|---|
| B2C Brand Description | From the world’s most awarded tequila family, recognized as best in its class. |
|---|
| B2C Variant Description | Aged, then matured in French Oak ex-Cognac barrels. Balanced vanilla, red fruit & cinnamon flavors |
|---|
| Brand Statement/Slogan | #1 Super-Premium Tequila in the US |
|---|
| Brand Tasting Note Statement | Dual-aging creates a balanced, soft & unique flavor profile |
|---|
| Brand Origin Statement | 220-year-old recipe introduced the world to premium tequila |
|---|
| Brand Award Statement | Triple Gold & Double Platinum award winner in 2023 alone |
|---|
| Keywords | gold, vanilla, almond, fruit, cinnamon, exclusive, 100% agave, tequila, winter, fall, special, aged |
|---|
| Insights Bullet 1 | 1800® Milenio sales are up 8x since 2020. |
|---|
| Insights Bullet 1 Source | Nielsen |
|---|
| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
|---|
| Insights Bullet 2 | Extra Añejo sales have more than doubled since 2020. |
|---|
| Insights Bullet 2 Source | Nielsen |
|---|
| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
|---|
| Insights Bullet 3 | Luxury tequila sales ($100) are up by nearly 4x since 2020. |
|---|
| Insights Bullet 3 Source | Nielsen |
|---|
| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
|---|
