| Brand Short Description | World’s #1 tequila brand. Double-distilled tequilas from Jose Cuervo: the 1st family of Tequila. |
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| Brand Long Description | Jose Cuervo® is the world’s #1 tequila brand. The 1st commercial producers of tequila maintains quality tequila production from farm to bottle. Cuervo tequilas are crafted with blue agave from the family estate in Jalisco, Mexico and can be savored in Especial, Tradicional and Reserva de la Familia® brands.
• The world’s #1 cocktail, The Margarita, is best enjoyed with Cuervo tequila! Cuervo offers ready-to-drink cocktails under the Authentic Margarita, Golden Margarita and Sparkling Margarita brands. |
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| Variant Short Description | Jose Cuervo® Tradicional® Plata is award-winning, made with 100% blue agave, water & yeast since 1795. Balanced spice & sweet flavor with hints of fruit. Does not contain additives. |
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| Variant Long Description | The original tequila created over 200 years ago! Jose Cuervo® Tradicional® Plata is award-winning, made with 100% blue agave, water & yeast since 1795. GOLD MEDAL winner at San Francisco World Spirit Competition 2024. Herbaceous blue agave in aroma with subtle citrus notes. Spice and sweet balance, firmness and fruit overtones within its flavor profile, with a sweet and refreshing finish. When bottled, a special process is used to conserve its flavor and finish at freezing temperatures. By staying true to its methods, it continues to please connoisseurs and new drinkers alike. Does not contain additives. (40% ABV-80 proof) |
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| Mandatory Legal Language | Jose Cuervo® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
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| Tasting Notes | - Color: Clear
- Aroma: Blue agave herbaceous, subtle citrus notes
- Flavor: Spice and sweet balance, firmness, fruit overtone
- Finish: Smooth and crisp
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| Feature Bullet 1 | We are the original! The 1st tequila distillery & the tequila used in the first-ever margarita |
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| Feature Bullet 2 | Perfect Serve: As a shot, or enhance your favorite cocktail and margarita |
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| Feature Bullet 3 | Flavor: Spice & sweet balance, firmness, fruit overtone. Finish: Sweet & refreshing |
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| Feature Bullet 4 | Double-distilled 100% blue agave tequila |
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| Feature Bullet 5 | When bottled, a special process is used to conserve its flavor & finish at freezing temperatures. |
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| B2B Brand Description | Stock the #1 selling tequila brand in the world. Innovation drives trial. |
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| B2B Variant Description | Award-winning: made from 100% agave, water & yeast since 1795. Does not contain additives. |
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| B2C Brand Description | Tradicional is a compelling trade-up for tequila drinkers seeking an enhanced drinking experience |
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| B2C Variant Description | Award-winning: made from 100% agave, water & yeast since 1795. Does not contain additives. |
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| Brand Statement/Slogan | 250 years of craftmanship: the 1st tequila distillery |
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| Brand Tasting Note Statement | Compelling trade-up: made with only 3 ingredients since 1795. Does not contain additives. |
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| Brand Origin Statement | 250 years of expertise & recipes handed down for generations |
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| Brand Award Statement | Award-winning brand: Platinum & Gold in top competitions |
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| Keywords | crisp, 100% agave, tequila, original, fresh, summer, spring, smooth, warm, margarita, party, anytime, friends, sweet, refreshing, Cinco de Mayo |
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| Insights Bullet 1 | Jose Cuervo Tradicional Silver's annual retail sales value has nearly doubled since 2019. |
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| Insights Bullet 1 Source | IWSR |
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| Insights Bullet 2 | Jose Cuervo Tradicional Silver has achieved a CAGR of 18% over the past 5 years. |
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| Insights Bullet 2 Source | IWSR |
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| Insights Bullet 3 | Jose Cuervo Tradicional Silver is one of the top 10 selling tequilas in the $20-$25 price range. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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