| Brand Short Description | Created by 11th-generation master Juan Dobel, blending time-honored techniques with bold innovation like Dobel Diamante - the world's first Cristalino. |
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| Brand Long Description | Dobel Tequila is where over 2 centuries of tequila-making heritage meets bold innovation. Founded by 11th-generation tequila master Juan Dobel, every drop is crafted from 100% blue agave grown on a single family-owned estate in the volcanic lowlands of Tequila, Jalisco. Dobel is celebrated for creating the world’s first Cristalino — Dobel Diamante among other firsts. The portfolio includes Diamante, Blanco, Reposado, Añejo, Pavito, and Dobel 50 Cristalino Extra Añejo, each representing the pinnacle of craftsmanship. Whether sipped neat or elevating your cocktails, Dobel Tequila delivers the perfect balance of heritage, artistry, and modern sophistication — an invitation to taste tequila at its finest. |
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| Variant Short Description | Maestro Dobel® Reposado is aged in fine American white oak barrels. It bears a mix of sweet, nutty, and vanilla flavors. |
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| Variant Long Description | A sophisticated offering for those who know. Maestro Dobel® Reposado is aged in the finest, charred new American oak barrels. It takes on the essence of buttery caramel + almond. Its flavor is a mix of sweet, nutty, and vanilla flavors with indescribable smoothness. Best savored on the rocks or in your favorite cocktail. (ABV 40% - 80 proof).
• The signature of Juan "Dobel" is found on every bottle. He is proud to have this brand bear his name, as it is a testament of tradition and innovation. He calls upon a rich heritage of tequila-making by looking to the past to improve the future of the category. |
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| Mandatory Legal Language | Maestro Dobel® Tequila. 40% Alc./Vol. (80 Proof). Trademarks owned by Maestro Tequilero, S.A. de C.V. ©2026 Proximo, maestrodobel.com. Please enjoy responsibly. |
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| Tasting Notes | - Color: Bright gold
- Aroma: Buttery caramel, almond, cinnamon and toasted wood
- Flavor: A mix of sweet, nutty, and vanilla flavors with indescribable smoothness
- Finish: Long
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| Feature Bullet 1 | 100% Agave Reposado is rested in the finest, charred new American oak barrels |
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| Feature Bullet 2 | Perfect Serve: Best savored on the rocks or in your favorite cocktail |
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| Feature Bullet 3 | It takes on the essence of oak with some light notes of fruit and hints of vanilla and almond. |
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| Feature Bullet 4 | Mexico’s fastest growing ultra-premium tequila: an innovative brand & a distinguished product range |
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| Feature Bullet 5 | Dobel’s iconic packaging is a modern twist on a vintage apothecary-style bottle. |
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| B2B Brand Description | Maestro Dobel has been one of the best-performing tequila brands in the ultra-premium segment |
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| B2B Variant Description | Aged in fine American white oak barrels Dobel Reposado bears a mix of sweet, nutty & vanilla flavors |
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| B2C Brand Description | Maestro Dobel invests in elevated experiences: PGA Tour, Ferrari Challenge N.A., tennis, art fairs |
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| B2C Variant Description | A mix of sweet, nutty & vanilla flavors with indescribable smoothness plus a long finish |
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| Brand Statement/Slogan | Leading the drive in creating ultra-luxurious expressions |
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| Brand Tasting Note Statement | Innovative brand with range of distinct flavor profiles |
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| Brand Origin Statement | The legacy of 11th generation tequila producer Juan “Dobel” |
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| Brand Award Statement | Masters of the art of tequila-making: many firsts created |
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| Keywords | gold, caramel, butter, nutty, vanilla, almond, oak, spring, summer, party, sweet, smooth, 100% agave, tequila, toasted wood |
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| Insights Bullet 1 | Dobel® Reposado sales are +33% vs. YA. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Dobel® Reposado sales have grown more than 3x since 2020. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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| Insights Bullet 3 | Reposado may be tequila's hottest category: sales are +29% over the past year. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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