| Brand Short Description | Reserva de la Familia® is the crown jewel of the Cuervo family of tequilas. For over 11 generations, Reserva de la Familia® was a family secret only shared with the closest of friends. In 1995, to celebrate their 200-year anniversary, the family decided to share this special blend with people who truly savor an exceptional tequila. |
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| Brand Long Description | Reserva de la Familia® is Jose Cuervo’s finest tequila. For over 11 generations, it was a family secret only shared with the closest of friends. In 1995, to celebrate their 200-year anniversary, the family decided to share this special blend with people who truly savor an exceptional tequila. Made with only 8-10 year hand-selected organic agave from the estate’s richest volcanic soil with only the most flavorful inner portion of the agave’s heart used to craft these delicious tequilas. Our Reposado is rested in three unique barrels – heavily-charred American oak providing exotic notes of cinnamon, lightly-toasted American oak and French oak adding delicate, sweet hints of caramel and vanilla – to enhance the tequila’s floral, herbal and wood notes. |
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| Variant Short Description | Reserva de la Familia® Reposado: the 100% agave golden spirit evokes tropical fruit, clove and nutmeg with a long and mellow finish |
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| Variant Long Description | Reserva de la Familia® Reposado earns its rich and sophisticated qualities through a unique barrel aging process that employs three different types of wood and barrel toasting styles. Heavily-toasted American oak contributes baked spices, while lightly-toasted American and French oaks bring forward mellow flavors of toffee and vanilla. The golden spirit evokes tropical fruit, clove and nutmeg with a long and mellow finish. Enjoy neat, on the rocks or in classic cocktails. (40% ABV - 80 proof)
• Reserva de la Familia Reposado won a GOLD MEDAL at the New York International Spirits Competition 2019. |
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| Mandatory Legal Language | Jose Cuervo® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
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| Tasting Notes | - Color: Gold
- Aroma: Pepper, cooked agave
- Flavor: Tropical fruit, clove and vanilla
- Finish: Long and mellow
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| Feature Bullet 1 | 100% agave golden spirit evokes tropical fruit, clove and nutmeg with a long and mellow finish |
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| Feature Bullet 2 | Perfect Serve: Enjoy neat, on the rocks or in classic cocktails |
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| Feature Bullet 3 | Aroma & Flavor: pepper, cooked agave aroma; flavors of tropical fruit, clove & vanilla + mellow finish |
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| Feature Bullet 4 | Proprietary three-barrel aging and blending technique is used to create this Reposado tequila |
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| Feature Bullet 5 | Aged in a combination of small, new American and French oak barrels charred at different levels |
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| B2B Brand Description | Major award-winning, ultra-premium luxury tequila offerings backed by 200+ years of expertise. |
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| B2B Variant Description | Major award-winning, ultra-premium Reposado is a unique luxury tequila offering. |
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| B2C Brand Description | Taste ultra-premium luxury tequila crafted by 200+ years of expertise. Elevated drinking experience. |
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| B2C Variant Description | Taste the elevated flavors of ultra-premium RDLF Reposado down to the mellow finish |
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| Brand Statement/Slogan | Ultra-premium tequila handcrafted by 200 years of expertise |
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| Brand Tasting Note Statement | Handcrafted luxurious tequilas of rich character & taste |
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| Brand Origin Statement | The Crown jewels & finest of the Cuervo family of tequilas |
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| Brand Award Statement | Always winning top awards in international competitions |
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| Keywords | tequila, 100% agave, golden, pepper, fruit, clove, vanilla, crisp, spring, summer, neat, holiday |
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| Insights Bullet 1 | Reserva De La Familia sales have nearly tripled over the past 5 years. |
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| Insights Bullet 1 Source | IWSR |
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| Insights Bullet 2 | Reserva De La Familia Reposado is up by more than 30% over the past year. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Reposado may be tequila's hottest category: sales are +29% over the past year. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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