| Brand Short Description | Reserva de la Familia® is the crown jewel of the Cuervo family of tequilas. For over 11 generations, Reserva de la Familia® was a family secret only shared with the closest of friends. In 1995, to celebrate their 200-year anniversary, the family decided to share this special blend with people who truly savor an exceptional tequila. |
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| Brand Long Description | Reserva de la Familia® is Jose Cuervo’s finest tequila. For over 11 generations, it was a family secret only shared with the closest of friends. In 1995, to celebrate their 200-year anniversary, the family decided to share this special blend with people who truly savor an exceptional tequila. Made with only 8-10 year hand-selected organic agave from the estate’s richest volcanic soil with only the most flavorful inner portion of the agave’s heart used to craft these delicious tequilas. |
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| Variant Short Description | Reserva de la Familia® Añejo Cristalino Organico Cristalino is crafted by hand and finished in Pedro Ximénez sherry casks before filtration, resulting in crystal clear liquid with a refreshingly bright finish - best enjoyed neat. |
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| Variant Long Description | Reserva de la Familia® is the crown jewel of the Jose Cuervo portfolio. Reserva de la Familia® Añejo Cristalino Organico is the culmination of more than 200 years of tequila expertise, passed down from generation to generation. This Añejo Cristalino is crafted by hand and finished in Pedro Ximénez sherry casks before filtration, resulting in crystal clear liquid and a refreshingly bright finish - best enjoyed neat. (45% ABV - 80 proof) |
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| Mandatory Legal Language | Jose Cuervo® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
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| Tasting Notes | - Color: Bright and clear with distinct tearing and a pronounced body
- Aroma: Sweet notes of cooked agave, honey, baked fruits with lasting light notes of oak
- Flavor: Sweet and soft on the palate with rich, smooth notes of stone fruit; refreshingly bright
- Finish: Fresh and complex
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| Feature Bullet 1 | Hand-crafted & finished in Pedro Ximénez sherry casks. Filtration results in crystal clear liquid |
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| Feature Bullet 2 | Enjoy neat in a lightly chilled
tequila flute or on the rocks. |
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| Feature Bullet 3 | Sweet and soft on the palate with rich, smooth notes of stone fruit & a refreshingly bright finish |
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| Feature Bullet 4 | Our slow filtration process carefully removes color, while preserving the unique añejo flavors |
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| Feature Bullet 5 | Cristalino introduces a new look to the Reserva portfolio with eye-catching black bottle |
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| B2B Brand Description | Major award-winning, ultra-premium luxury tequila offerings backed by 200+ years of expertise. |
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| B2B Variant Description | Major award-winning, ultra-premium Organic Añejo Cristalino is a unique luxury tequila offering |
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| B2C Brand Description | Taste ultra-premium luxury tequila crafted by 200+ years of expertise. Elevated drinking experience. |
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| B2C Variant Description | Taste the elevated flavors of RDLF organic Añejo Cristalino down to its fresh, complex finish |
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| Brand Statement/Slogan | Ultra-premium tequila handcrafted by 200 years of expertise |
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| Brand Tasting Note Statement | Handcrafted luxurious tequilas of rich character & taste |
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| Brand Origin Statement | The Crown jewels & finest of the Cuervo family of tequilas |
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| Brand Award Statement | Consistently wins top awards in international competitions |
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| Keywords | tequila, finest, rare, quality, premium, Cuervo, reserve, complex, rich, smooth, Mexico, clear, cristalino, aged, organic |
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| Insights Bullet 1 | Reserva De La Familia sales have nearly tripled over the past 5 years. |
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| Insights Bullet 1 Source | IWSR |
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| Insights Bullet 2 | Reserva De La Familia is one of the fastest-growing Cristalinos in the US market. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Cristalino sales have more than tripled since 2020. |
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| Insights Bullet 3 Source | IWSR |
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