| Brand Short Description | Created by 11th-generation master Juan Dobel, blending time-honored techniques with bold innovation like Dobel Diamante - the world's first Cristalino. |
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| Brand Long Description | Dobel Tequila is where over 2 centuries of tequila-making heritage meets bold innovation. Founded by 11th-generation tequila master Juan Dobel, every drop is crafted from 100% blue agave grown on a single family-owned estate in the volcanic lowlands of Tequila, Jalisco. Dobel is celebrated for creating the world’s first Cristalino — Dobel Diamante among other firsts. The portfolio includes Diamante, Blanco, Reposado, Añejo, Pavito, and Dobel 50 Cristalino Extra Añejo, each representing the pinnacle of craftsmanship. Whether sipped neat or elevating your cocktails, Dobel Tequila delivers the perfect balance of heritage, artistry, and modern sophistication — an invitation to taste tequila at its finest. |
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| Variant Short Description | Maestro Dobel® Diamante is ultra-premium blend of Extra-Añejo, Añejo & Reposado, European oak barrel-aged & double-filtered to produce a crystal clear liquid |
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| Variant Long Description | Maestro Dobel® Diamante® is the world's first Cristalino tequila. Blended Extra Añejo, Añejo and Reposado tequilas are aged in Balkan new white wood barrels, then filtered again to retain an elegant flavor. Dobel Diamante Cristalino has a mild oak aroma with a touch of vanilla. It has a citrus and prickly pear flavor with a smooth, crisp, clean finish. Pour one shot of Diamante Tequila into an old-fashioned glass with ice and a lemon slice to sip neat, or use in your favorite Margarita recipe. (ABV 40% - 80 proof) |
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| Mandatory Legal Language | Maestro Dobel® Tequila. 40% Alc./Vol. (80 Proof). Trademarks owned by Maestro Tequilero, S.A. de C.V. ©2026 Proximo, maestrodobel.com. Please enjoy responsibly. |
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| Tasting Notes | - Color: Crystal, clear
- Aroma: Mild oak, touch of vanilla, cinnamon and almonds.
- Flavor: A complex mix of caramel, honey and maple with nutty yet citrus, prickly pear and vanilla flavors. This liquid has an incomparable smoothness and leaves you wanting more.
- Finish: Smooth, crisp, clean
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| Feature Bullet 1 | Ultra-premium blend of Extra-Añejo, Añejo & Reposado, European oak barrel aged & double-filtered |
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| Feature Bullet 2 | Perfect Serve: Neat, on the rocks with a twist of lemon or as a Margarita |
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| Feature Bullet 3 | Complex mix of caramel, honey & maple + nutty yet citrus, pear & vanilla flavors. Ultra-smooth |
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| Feature Bullet 4 | Blended extra añejo, añejo & reposado tequilas aged in Balkan new white wood casks, double-filtered |
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| Feature Bullet 5 | Double-filtered to retain an elegant flavor and achieve crystal clarity |
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| B2B Brand Description | Maestro Dobel has been one of the best-performing tequila brands in the ultra-premium segment |
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| B2B Variant Description | Ultra-premium blend of Extra-Añejo, Añejo & Reposado, European oak barrel aged & double-filtered |
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| B2C Brand Description | Maestro Dobel invests in elevated experiences: PGA Tour, Ferrari Challenge N.A., tennis, art fairs |
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| B2C Variant Description | Complex mix of caramel, honey & maple + nutty yet citrus, pear & vanilla flavors. Ultra-smooth |
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| Brand Statement/Slogan | Maestro Dobel® Diamante® is the original Cristalino |
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| Brand Tasting Note Statement | Innovative brand with range of distinct flavor profiles |
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| Brand Origin Statement | The legacy of 11th generation tequila producer Juan “Dobel” |
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| Brand Award Statement | Masters of the art of tequila-making: many firsts created |
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| Keywords | clear, crystal, extra añejo, vanilla, complex, caramel, honey, anytime, party, spring, summer, oak, smooth, citrus, 100% agave, tequila, Cinco de Mayo |
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| Insights Bullet 1 | Dobel Diamante® sales are +35% over the past year. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Dobel Diamante® is the #2 Cristalino brand in the US market. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Cristalino sales have more than tripled since 2020. |
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| Insights Bullet 3 Source | IWSR |
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