| Brand Short Description | 100% agave tequila. Double-distilled 1800® is the best-selling super-premium tequila in the US. |
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| Brand Long Description | Best-selling 100% agave, super-premium tequila, 1800® follows the original formula created in the year 1800. The 1800® brand boasts Blanco, Coconut, Reposado, Añejo, Milenio, Guachimonton, Cristalino and High-Proof varieties. This range allows tequila novices and connoisseurs to experience the double-distilled cleanness of blanco and nuanced aged tequilas.
• Made from blue agave handpicked in Jalisco, Mexico’s highlands.
• 1800's bottles, reminiscent of ancient Mayan stone pyramids, are iconic. |
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| Variant Short Description | 1800® Milenio is aged, then matured in French oak ex-cognac barrels. Balanced vanilla, red fruit & cinnamon flavors |
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| Variant Long Description | After a long and delicate aging process in new American oak barrels, the very best tequila of the batch is separated by our expert tequileros and further matured in French oak ex-cognac barrels creating a balanced, soft, and unique flavor with notes of vanilla, red fruit and cinnamon. A perfect expression of the land that nurtures the fine Weber blue agave and the hands that craft its final liquid, Milenio is considered the best representation of 1800® Tequila’s roots and worthy of only those who appreciate the finest tequila. (ABV 40% - 80 proof) |
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| Mandatory Legal Language | 1800® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by JC Master Distribution Limited. ©2026 Proximo, 1800tequila.com. Please drink responsibly. |
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| Tasting Notes | - Color: Dark amber gold
- Aroma: Oaky with notes of vanilla
- Flavor: Elegant notes of vanilla, red fruit and cinnamon
- Finish: Mint-chocolate
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| Feature Bullet 1 | Milenio is a pinnacle of craftsmanship & worthy of those who appreciate the finest tequila. |
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| Feature Bullet 2 | Perfect Serve: We recommend serving 1800® Milenio neat |
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| Feature Bullet 3 | A balanced, soft & unique flavor profile, marked by notes of vanilla, red fruit, & cinnamon. |
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| Feature Bullet 4 | Long & delicate aging in new American oak barrels; expert tequileros select the best from the batch |
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| Feature Bullet 5 | A perfect expression of the lands & hands that nurture the Weber blue agave & craft this tequila |
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| B2B Brand Description | 1800® is the #1 Super-Premium tequila in the U.S. |
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| B2B Variant Description | Crafted from 100% blue agave, double-distilled, aged, then matured in French Oak ex-Cognac barrels. |
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| B2C Brand Description | From the world’s most awarded tequila family, recognized as best in its class. |
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| B2C Variant Description | Aged, then matured in French Oak ex-Cognac barrels. Balanced vanilla, red fruit & cinnamon flavors |
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| Brand Statement/Slogan | #1 Super-Premium Tequila in the US |
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| Brand Tasting Note Statement | Dual-aging creates a balanced, soft & unique flavor profile |
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| Brand Origin Statement | 220-year-old recipe introduced the world to premium tequila |
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| Brand Award Statement | Triple Gold & Double Platinum award winner in 2023 alone |
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| Keywords | gold, vanilla, almond, fruit, cinnamon, exclusive, 100% agave, tequila, winter, fall, special, aged |
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| Insights Bullet 1 | 1800® Milenio sales are up 8x since 2020. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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| Insights Bullet 2 | Extra Añejo sales have more than doubled since 2020. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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| Insights Bullet 3 | Luxury tequila sales ($100) are up by nearly 4x since 2020. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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