| Brand Short Description | Reserva de la Familia® is the crown jewel of the Cuervo family of tequilas. For over 11 generations, Reserva de la Familia® was a family secret only shared with the closest of friends. In 1995, to celebrate their 200-year anniversary, the family decided to share this special blend with people who truly savor an exceptional tequila. |
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| Brand Long Description | Reserva de la Familia® is Jose Cuervo’s finest tequila. For over 11 generations, it was a family secret only shared with the closest of friends. In 1995, to celebrate their 200-year anniversary, the family decided to share this special blend with people who truly savor an exceptional tequila. Made with only 8-10 year hand-selected organic agave from the estate’s richest volcanic soil with only the most flavorful inner portion of the agave’s heart used to craft these delicious tequilas. Each bottle is made of blown glass, individually numbered, hand labeled and then sealed with wax to reflect the ultra-premium quality of Reserva de la Familia®. |
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| Variant Short Description | Reserva de la Familia® Organic Platino made with yeast, water & 100% organic agave from our family reserve. The ‘Esencia de Agave’ proprietary process extracts agave’s aromatic sweetness for unmatched smoothness. Does not contain additives. |
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| Variant Long Description | Reserva de la Familia® Organic Platino is specially made using the ‘Esencia de Agave’ process – a proprietary method created by Cuervo and known only by the distillers. Made with yeast, water & 100% organic agave from our family reserve, this meticulous method brings the full character, flavor and essence of agave to life, offering a perfect balance and smoothness unmatched by other clear tequilas. Does not contain additives. (40% ABV-80 proof). |
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| Mandatory Legal Language | Jose Cuervo® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
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| Tasting Notes | - Color: Bright and clear
- Aroma: Pepper, honeyed agave on the nose with a hint of apple and parsley
- Flavor: A unique, sweet and spicy palate with notes of melon, honey and hay
- Finish: Medium and crisp with notes of chamomile and cinnamon
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| Feature Bullet 1 | Crafted by ‘Esencia de Agave’ process to keep agaves’ original character, intense aroma & flavor |
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| Feature Bullet 2 | Perfect Serve: Enjoy this unique expression on the rocks. |
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| Feature Bullet 3 | Unique, sweet & spicy palate: notes of melon, honey & hay. Crisp finish with chamomile & cinnamon |
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| Feature Bullet 4 | Taste ultra-premium luxury tequila crafted by 200+ years of expertise. Elevated drinking experience. |
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| Feature Bullet 5 | Major award-winning, ultra-premium luxury tequila offerings backed by 200+ years of expertise. |
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| B2B Brand Description | Major award-winning, ultra-premium luxury tequila offerings backed by 200+ years of expertise. |
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| B2B Variant Description | Crafted from our family reserve: 100% agave, water & yeast. Does not contain additives. |
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| B2C Brand Description | Taste ultra-premium luxury tequila crafted by 200+ years of expertise. Elevated drinking experience. |
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| B2C Variant Description | Crafted from our family reserve: 100% agave, water & yeast. Does not contain additives. |
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| Brand Statement/Slogan | Ultra-premium tequila handcrafted by 200 years of expertise |
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| Brand Tasting Note Statement | Handcrafted luxurious tequilas of richness, purity & taste. Does not contain additives. |
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| Brand Origin Statement | The Crown jewels & finest of the Cuervo family of tequilas |
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| Brand Award Statement | Consistently won top awards in international competitions |
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| Keywords | tequila, platino, clear, bright, agave, 100% agave, Cuervo, quality, Mexico, organic |
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