| Brand Short Description | Established in 1857, Gran Centenario® Tequila has been carrying Mexican traditions and heritage for centuries. |
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| Brand Long Description | Established in 1857 by Lázaro Gallardo, Gran Centenario® Tequila remains a family-owned business and is still crafted in the highlands of Jalisco, Mexico at Ex Hacienda Los Camichines. Lázaro Gallardo is claimed to be the first tequila master distiller (maestro tequilero) in history, as he created the Selección Suave process. By this process, he would only pick the richest, smoothest tequila and blend them together, creating a product with superior quality. This process is still in place while producing our tequila. |
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| Variant Short Description | Gran Centenario® Leyenda is a rare and complex 100% agave Extra Añejo tequila of unparalleled flavor and character. |
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| Variant Long Description | Gran Centenario® Leyenda: This original 150+ year-old recipe that Lázaro Gallardo created to celebrate with close guests is a rare and special extra añejo of unparalleled flavor and character. Handpicked blue agave are cooked in clay ovens, then slowly double-distilled in copper stills before aging in new American oak barrels. A true reflection of the art of our tequila masters. Intensely aromatic notes of apple, pear, and raisins. Subtle flavor of sweet tones of wood with hints of maple, eucalyptus, clove, and thyme. |
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| Mandatory Legal Language | Gran Centenario® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, grancentenario.com. Please drink responsibly. |
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| Tasting Notes | - Color: Deep amber with bright copper sparks
- Aroma: Intense aromatic notes of apple, pear, quince, and raisins
- Flavor: Subtle and sweet tones of wood, as well as nutshells, maple, eucalyptus, clove, and thyme
- Finish: Long, complex, balanced, and incredibly smooth
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| Feature Bullet 1 | Leyenda uses 100% Tequilana Weber blue agave & is crafted using a 150-year-old recipe. |
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| Feature Bullet 2 | Perfect serve: Pour Leyenda into a tequila flute and leisurely savor |
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| Feature Bullet 3 | Subtle & sweet tones of wood, nutshells, maple, eucalyptus, clove & thyme. Long, smooth finish |
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| Feature Bullet 4 | Meticulously supervised by Tequila Master Distiller, only a limited number are produced each year. |
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| Feature Bullet 5 | Established in 1857 by Lázaro Gallardo, the brand remains a family-owned business |
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| B2B Brand Description | Gran Centenario is Mexico’s #1 selling tequila. |
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| B2B Variant Description | One of the top-selling & fastest-growing luxury extra-añejo tequilas: 20% growth over past year |
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| B2C Brand Description | Appeals to consumers seeking authenticity. A brand steeped in history; embodies true Mexican spirit |
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| B2C Variant Description | Aged in American oak. After aging, the liquid is married with older reserves to enrich complexity |
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| Brand Statement/Slogan | Gran Centenario is Mexico’s #1 selling tequila |
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| Brand Tasting Note Statement | Limited edition, rare spirit of complex flavor & smoothness |
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| Brand Origin Statement | 150-year-old recipe: created by the 1st maestro tequilero |
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| Brand Award Statement | Double Gold & Platinum awards at various competitions |
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| Keywords | exclusive, 100% agave, extra añejo, tequila, amber, aromatic, apple, raisins, nuts, maple, balanced, winter, fall, holiday, neat |
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