| Brand Short Description | World’s #1 tequila brand. Double-distilled tequilas from Jose Cuervo: the 1st family of Tequila. |
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| Brand Long Description | Jose Cuervo® is the world’s #1 tequila brand. The 1st commercial producers of tequila maintains quality tequila production from farm to bottle. Cuervo tequilas are crafted with blue agave from the family estate in Jalisco, Mexico and can be savored in Especial, Tradicional and Reserva de la Familia® brands.
• The world’s #1 cocktail, The Margarita, is best enjoyed with Cuervo tequila! Cuervo offers ready-to-drink cocktails under the Authentic Margarita, Golden Margarita and Sparkling Margarita brands. |
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| Variant Short Description | Tradicional® Añejo is 100% blue agave tequila aged in American oak, then finished in Irish single malt
whiskey barrels. Oak aging adds mellow complexity, while Irish whiskey barrel finishing produces a smooth
spirit particularly appealing to aged-spirit lovers. |
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| Variant Long Description | Jose Cuervo® is the world’s #1 tequila brand. The 1st commercial producers of tequila maintains quality tequila production from farm to bottle. Cuervo tequilas are crafted with blue agave from the family estate in Jalisco, Mexico and can be savored in Especial, Tradicional and Reserva de la Familia® brands. • The world’s #1 cocktail, The Margarita, is best enjoyed with Cuervo tequila! Cuervo offers ready-to-drink cocktails under the Authentic Margarita, Golden Margarita, Sparkling Margarita, and Playamar Hard Seltzer brands. |
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| Mandatory Legal Language | Jose Cuervo® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, cuervo.com. Please drink responsibly. |
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| Tasting Notes | - Color: Dark amber
- Aroma: Cooked agave, vanilla and toffee
- Flavor: Primary notes of cooked agave, vanilla, hazelnuts, toffee and baking spice with secondary notes of tropical fruit; American oak adds notes of vanilla & nuts, while finishing in Irish whiskey barrels adds complex spice notes and mellow smoothness
- Finish: Long and silky
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| Feature Bullet 1 | We are the original! The 1st tequila distillery & the tequila used in the first-ever margarita |
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| Feature Bullet 2 | Perfect Serve: Neat or in an añejo old-fashioned |
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| Feature Bullet 3 | Aroma & Flavor: Primary notes of cooked agave, vanilla, hazelnuts, toffee and mellow smoothness |
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| Feature Bullet 4 | Double-distilled 100% blue agave tequilas |
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| Feature Bullet 5 | 100% agave tequila aged in charred American oak; then finished in Irish single malt whiskey barrels |
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| B2B Brand Description | Stock the #1 selling tequila brand in the world. Innovation drives trial. |
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| B2B Variant Description | The top of the Cuervo Tradicional line, which has been masterfully made for over 200 years |
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| B2C Brand Description | Tradicional is a compelling trade-up for tequila drinkers seeking an enhanced drinking experience |
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| B2C Variant Description | Aging in American oak adds nutty vanilla notes; Irish whiskey cask finishing adds mellow smoothness |
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| Brand Statement/Slogan | 250 years of craftmanship: the 1st tequila distillery |
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| Brand Tasting Note Statement | A compelling trade-up for an enhanced drinking experience |
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| Brand Origin Statement | 250 years of expertise & recipes handed down for generations |
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| Brand Award Statement | Award-winning brand: Platinum & Gold in top competitions |
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| Keywords | spice, complex, 100% agave, oak, tequila, vanilla, hazelnuts, toffee, fruit, nutty, neat, winter, fall, warm, aged |
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| Insights Bullet 1 | Jose Cuervo Tradicional Añejo's sales have grown by 6x since 2020 |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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| Insights Bullet 2 | Jose Cuervo Tradicional Añejo is the 4th best-selling Añejo in the $30-$35 range and is outperforming the tier by 5 percentage points. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Añejo sales are up by more than 75% since 2020. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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