| Brand Short Description | Established in 1857, Gran Centenario® Tequila has been carrying Mexican traditions and heritage for centuries. |
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| Brand Long Description | Established in 1857 by Lázaro Gallardo, Gran Centenario® Tequila remains a family-owned business and is still crafted in the highlands of Jalisco, Mexico at Ex Hacienda Los Camichines. Lázaro Gallardo is claimed to be the first tequila master distiller (maestro tequilero) in history, as he created the Selección Suave process. By this process, he would only pick the richest, smoothest tequila and blend them together, creating a product with superior quality. This process is still in place while producing our tequila. |
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| Variant Short Description | From spring through late summer, fútbol fuels passion, making it the perfect moment for Centenario Plata’s 2025 LTO. Featuring a green and blue color palette, the design merges fútbol and tequila heritage, with a soccer player in action and angel wings symbolizing skill and grace. This eye-catching edition stands out on shelves, driving excitement among fans and retailers alike. Does not contain additives. |
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| Variant Long Description | From spring through late summer, fútbol becomes more than just a sport—it transforms into a cultural movement, igniting passion among fans and creating a prime moment to connect with consumers. To celebrate this energy, Centenario Plata introduces a strikingly designed Limited-Time Offer (LTO) that blends the artistry of the game with the craftsmanship of tequila. The Plata edition features a captivating green and blue color palette, evoking the vibrancy of the pitch and the dynamic spirit of the sport. The bottle and cap are adorned with a conceptual label that intertwines fútbol and tequila heritage, showcasing a fútbol player in a fluid, mid-action pose that captures the essence of the game’s most iconic moves. Behind the athlete, angel wings emerge as a symbolic representation of skill, grace, and the legendary character of Centenario. Does not contain additives. Designed to stand out on shelves, this special edition not only fuels excitement among fútbol fans but also drives retail engagement, offering an irresistible reason for consumers to purchase and collect. Whether enjoyed in the moment of celebration or as a keepsake of the season, Centenario Plata’s LTO is the ultimate fusion of sport, artistry, and premium tequila. |
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| Mandatory Legal Language | Gran Centenario® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, grancentenario.com. Please drink responsibly. |
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| Tasting Notes | - Color: Slightly straw-colored, with bright greenish silver hues
- Aroma: Balanced herbal aroma with hints of fruit and agave
- Flavor: Balanced fruit-forward notes of pear, lime, and citrus with a hint of black pepper
- Finish: Ultra-smooth
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| Feature Bullet 1 | Gran Centenario® is a family-owned product crafted in the highlands of Jalisco, Mexico. |
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| Feature Bullet 2 | Perfect serve: In simple cocktails like Ranch water. |
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| Feature Bullet 3 | Balanced fruit-forward notes of pear & citrus with hints of black pepper. Ultra-smooth finish |
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| Feature Bullet 4 | Double-distilled from carefully selected blue agave, resulting in a tequila of unusual smoothness |
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| Feature Bullet 5 | Established in 1857 by Lázaro Gallardo, the brand remains a family-owned business |
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| B2B Brand Description | Gran Centenario is Mexico’s #1 selling tequila. |
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| B2B Variant Description | Made with 100% agave, water, yeast: that’s it, no shortcuts. Does not contain additives. |
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| B2C Brand Description | Appeals to consumers seeking authenticity. A brand steeped in history; embodies true Mexican spirit |
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| B2C Variant Description | Made with 100% agave, water, yeast: that’s it, no shortcuts. Does not contain additives. |
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| Brand Statement/Slogan | Gran Centenario is Mexico’s #1 selling tequila |
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| Brand Tasting Note Statement | Made with 100% agave, water, yeast: balanced & fruit-forward. Does not contain additives. |
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| Brand Origin Statement | 150-year-old recipe: created by the 1st maestro tequilero |
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| Brand Award Statement | Double Gold & Platinum awards at various competitions |
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| Keywords | herbal, smooth, straw, silver, 100% agave, tequila, fruit, lime, citrus, pepper, friends, spring, summer, Cinco de Mayo |
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| Insights Bullet 1 | Gran Centenario Plata's sales are up by nearly 50% over the past year. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Gran Centenario Plata is the number-three blanco tequila in the $30-$35+ tier. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Gran Centenario Plata's growth rate is more than 10X total blanco tequila's. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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