| Brand Short Description | Established in 1857, Gran Centenario® Tequila has been carrying Mexican traditions and heritage for centuries. |
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| Brand Long Description | Established in 1857 by Lázaro Gallardo, Gran Centenario® Tequila remains a family-owned business and is still crafted in the highlands of Jalisco, Mexico at Ex Hacienda Los Camichines. Lázaro Gallardo is claimed to be the first tequila master distiller (maestro tequilero) in history, as he created the Selección Suave process. By this process, he would only pick the richest, smoothest tequila and blend them together, creating a product with superior quality. This process is still in place while producing our tequila. |
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| Variant Short Description | This limited-edition VAP is made for fútbol fans. Inside, you’ll find our award-winning Reposado paired with the LoudCup, a 20 oz insulated tumbler with a built-in horn that helps fans get loud and turn every match into a celebration. It’s the perfect combo for watching the game at home with friends.
Want to sip like a true fan? Try our Cantarito y No Llores, our twist on the classic cantarito inspired by Cielito Lindo — fresh, citrusy, and made to enjoy right from the LoudCup. |
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| Variant Long Description | Gran Centenario® is a proudly family-owned tequila crafted in the highlands of Jalisco, Mexico. Made from meticulously selected blue agave and aged in new American oak barrels, Gran Centenario® Reposado delivers a smooth, balanced 100% agave profile that has earned numerous accolades, including a prestigious DOUBLE GOLD MEDAL at the San Francisco World Spirits Competition. This year’s limited-edition VAP is made for fútbol fans who live for the energy of match day. The pack pairs our award-winning Reposado with the LoudCup — a double-walled, insulated 20 oz tumbler featuring a built-in horn designed to help fans get loud and elevate every celebration. Together, Gran Centenario and the LoudCup turn match day into a full-on experience — the perfect combo for watching the game at home with friends, celebrating every jugada, every gol, and every shared moment. To enjoy Gran Centenario® in true fan fashion, try our signature Cantarito y No Llores — our spirited take on the classic cantarito inspired by Cielito Lindo. Fresh, vibrant, and perfect for the LoudCup, this cocktail brings together tequila, citrus, and a touch of tradition so you can raise your drink and your voice as you cheer on the beautiful game. |
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| Mandatory Legal Language | Gran Centenario® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, grancentenario.com. Please drink responsibly. |
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| Tasting Notes | - Color: Golden amber
- Aroma: Light wood notes and a touch of fruit
- Flavor: Sweet tones of cooked agave, light hints of oak, toasted almonds, vanilla and clove.
- Finish: Long, smooth, aromatic
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| Feature Bullet 1 | Established in 1857 by Lázaro Gallardo, the brand remains a family-owned business |
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| Feature Bullet 2 | Perfect serve: In a rocks glass, over ice or in an elevated cocktail like Gran Copa Paloma |
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| Feature Bullet 3 | Sweet tones of cooked agave, light hints of oak, toasted almonds, vanilla & clove. Aromatic finish |
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| Feature Bullet 4 | Carefully-selected agave aged in American oak yields tequila of unparalleled smoothness & quality |
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| Feature Bullet 5 | Still crafted from 100% blue agave in the highlands of Jalisco, Mexico at Ex Hacienda Los Camichines |
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| B2B Brand Description | Gran Centenario is Mexico’s #1 selling tequila. |
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| B2B Variant Description | Gran Centenario is Mexico's #1 tequila. 100% agave Reposado aged 4 months in new American oak |
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| B2C Brand Description | Appeals to consumers seeking authenticity. A brand steeped in history; embodies true Mexican spirit |
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| B2C Variant Description | 100% blue agave tequila, rested in new American oak yielding a perfectly balanced & smooth spirit |
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| Brand Statement/Slogan | Gran Centenario is Mexico’s #1 selling tequila |
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| Brand Tasting Note Statement | Our aromatic Reposado is the winner of many Gold awards |
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| Brand Origin Statement | 150-year-old recipe: created by the 1st maestro tequilero |
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| Brand Award Statement | Multiple Gold awards at various competitions |
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| Keywords | 100% agave, gold, tequila, light, fruit, sweet, oak, almond, vanilla, clove, spring, summer, anytime, reposado |
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| Insights Bullet 1 | Gran Centenario Reposado sales are up by more than 20% over the past year. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Gran Centenario Reposado sales have nearly tripled since 2020. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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| Insights Bullet 3 | Reposado may be tequila's hottest category: sales are +29% over the past year. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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