| Brand Short Description | Established in 1857, Gran Centenario® Tequila has been carrying Mexican traditions and heritage for centuries. |
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| Brand Long Description | Established in 1857 by Lázaro Gallardo, Gran Centenario® Tequila remains a family-owned business and is still crafted in the highlands of Jalisco, Mexico at Ex Hacienda Los Camichines. Lázaro Gallardo is claimed to be the first tequila master distiller (maestro tequilero) in history, as he created the Selección Suave process. By this process, he would only pick the richest, smoothest tequila and blend them together, creating a product with superior quality. This process is still in place while producing our tequila. |
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| Variant Short Description | As fútbol takes center stage, Centenario Reposado’s 2025 LTO captures the game’s intensity with a bold orange and red design. The bottle’s label blends fútbol and tequila tradition, featuring a dynamic fútbol player with angel wings, symbolizing power and precision. Designed to turn heads, this edition is a must-have for both fans and collectors. |
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| Variant Long Description | As fútbol takes over from spring through late summer, the passion surrounding the game presents a unique opportunity to captivate fans and retailers alike. Centenario Reposado’s 2025 Limited-Time Offer (LTO) embraces this fervor, bringing the excitement of the sport to life through a bold and artfully crafted design.
The Reposado edition features a rich orange and red color palette, reflecting both the intensity of the game and the warmth of the tequila itself. Its bottle and cap are adorned with a stunning label that merges the essence of fútbol with Centenario’s legacy, depicting a fútbol player in a dynamic, action-packed stance that echoes the movement and rhythm of the sport. Behind him, angel wings extend as a powerful symbol of strength, precision, and the enduring spirit of the game.
With a design that commands attention on shelves, this LTO not only enhances brand visibility but also creates an unmissable moment for consumers looking to celebrate their passion for fútbol with an exceptional tequila. Whether purchased as a collector’s item or enjoyed in the heat of the game, Centenario Reposado’s special edition offers a unique connection between sport, artistry, and tradition. |
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| Mandatory Legal Language | Gran Centenario® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, grancentenario.com. Please drink responsibly. |
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| Tasting Notes | - Color: Golden amber
- Aroma: Light wood notes and a touch of fruit
- Flavor: Sweet tones of cooked agave, light hints of oak, toasted almonds, vanilla and clove.
- Finish: Long, smooth, aromatic
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| Feature Bullet 1 | Established in 1857 by Lázaro Gallardo, the brand remains a family-owned business |
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| Feature Bullet 2 | Perfect serve: In a rocks glass, over ice or in an elevated cocktail like Gran Copa Paloma |
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| Feature Bullet 3 | Sweet tones of cooked agave, light hints of oak, toasted almonds, vanilla & clove. Aromatic finish |
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| Feature Bullet 4 | Carefully-selected agave aged in American oak yields tequila of unparalleled smoothness & quality |
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| Feature Bullet 5 | Still crafted from 100% blue agave in the highlands of Jalisco, Mexico at Ex Hacienda Los Camichines |
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| B2B Brand Description | Gran Centenario is Mexico’s #1 selling tequila. |
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| B2B Variant Description | Gran Centenario is Mexico's #1 tequila. 100% agave Reposado aged 4 months in new American oak |
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| B2C Brand Description | Appeals to consumers seeking authenticity. A brand steeped in history; embodies true Mexican spirit |
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| B2C Variant Description | 100% blue agave tequila, rested in new American oak yielding a perfectly balanced & smooth spirit |
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| Brand Statement/Slogan | Gran Centenario is Mexico’s #1 selling tequila |
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| Brand Tasting Note Statement | Our aromatic Reposado is the winner of many Gold awards |
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| Brand Origin Statement | 150-year-old recipe: created by the 1st maestro tequilero |
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| Brand Award Statement | Multiple Gold awards at various competitions |
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| Keywords | 100% agave, gold, tequila, light, fruit, sweet, oak, almond, vanilla, clove, spring, summer, anytime, reposado |
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| Insights Bullet 1 | Gran Centenario Reposado sales are up by more than 20% over the past year. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Gran Centenario Reposado sales have nearly tripled since 2020. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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| Insights Bullet 3 | Reposado may be tequila's hottest category: sales are +29% over the past year. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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