| Brand Short Description | Established in 1857, Gran Centenario® Tequila has been carrying Mexican traditions and heritage for centuries. |
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| Brand Long Description | Established in 1857 by Lázaro Gallardo, Gran Centenario® Tequila remains a family-owned business and is still crafted in the highlands of Jalisco, Mexico at Ex Hacienda Los Camichines. Lázaro Gallardo is claimed to be the first tequila master distiller (maestro tequilero) in history, as he created the Selección Suave process. By this process, he would only pick the richest, smoothest tequila and blend them together, creating a product with superior quality. This process is still in place while producing our tequila. |
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| Variant Short Description | This limited-edition set pairs our award-winning Añejo tequila with a sleek black chip-and-dip bowl for chips, guacamole, and fresh salsas. Inspired by the Mexican tradition of sharing tequila at the table, this set is perfect for hosting, gifting, and everyday gatherings. |
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| Variant Long Description | Celebrate the spirit of Mexican culture with this limited-edition VAP, which pairs our award-winning Añejo tequila with a sleek black chip-and-dip bowl. Built for chips and fresh guacamole or salsas, this set brings tequila to the table with the more than just the glass.
In Mexico, tequila lives alongside the meal. From celebrations to casual get-togethers, food and tequila create moments meant to be savored together. This set honors a classing pairing, perfect for hosting, gifting, and elevating everyday gatherings. |
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| Mandatory Legal Language | Gran Centenario® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, grancentenario.com. Please drink responsibly. |
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| Tasting Notes | - Color: Amber with copper and gold tones
- Aroma: Cooked agave, toasted oak & nuts
- Flavor: Sweet cooked agave, toasted nuts, unsweetened chocolate & caramel
- Finish: Soft and complex with pleasant aromatics and a balanced finish
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| Feature Bullet 1 | Established in 1857 by Lázaro Gallardo, the brand remains a family-owned business |
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| Feature Bullet 2 | Perfect serve: In a rocks glass, over ice or in an elevated cocktail like a Golden Angel, paired with chips and fresh guacamole. |
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| Feature Bullet 3 | Sleek black chip-and-dip bowl that celebrates Mexican heritage, where good food meets great tequila. |
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| Feature Bullet 4 | Carefully-selected agave aged in American oak yields tequila of unparalleled smoothness & quality |
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| Feature Bullet 5 | Still crafted from 100% blue agave in the highlands of Jalisco, Mexico at Ex Hacienda Los Camichines |
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| B2B Brand Description | Gran Centenario is Mexico’s #1 selling tequila. |
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| B2B Variant Description | 100% agave award-winning Añejo is aged in new American oak |
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| B2C Brand Description | Appeals to consumers seeking authenticity. A brand steeped in history; embodies true Mexican spirit |
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| B2C Variant Description | Añejo aged an average of 16 months in new American oak casks; smooth with a hint of sweetness |
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| Brand Statement/Slogan | Gran Centenario is Mexico’s #1 selling tequila |
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| Brand Tasting Note Statement | Our soft, complex Añejo is the winner of many awards |
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| Brand Origin Statement | 150-year-old recipe: created by the 1st maestro tequilero |
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| Brand Award Statement | Platinum, Gold, and Double Gold winner at multiple competitions |
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| Keywords | aged, tequila, 100% agave, gold, fruit, almonds, sweet, suave, complex, smooth, premium, special, winter, fall, holiday |
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| Insights Bullet 1 | Gran Centenario is the #1 Añejo in the $30-$40 tier. |
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| Insights Bullet 1 Source | Nielsen |
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| Insights Bullet 1 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 2 | Gran Centenario Añejo's growth rate is almost 10 points higher than the Añejo category. |
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| Insights Bullet 2 Source | Nielsen |
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| Insights Bullet 2 Citation | Nielsen - XAOC + Liquor Plus + Conv/L52 Wks Thru 6/15/2024 |
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| Insights Bullet 3 | Añejo sales are up by more than 75% since 2020. |
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| Insights Bullet 3 Source | Nielsen |
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| Insights Bullet 3 Citation | Nielsen - XAOC + Liquor Plus + Conv/2024 |
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